Tag Archives: blogging

073: PR Truths from Marketing Pro Shannon Cherry

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Shannon Cherry

Chances are you are working far too hard for too little income and according to our guest Shannon Cherry that has to stop RIGHT NOW!

All you have to do is find the ‘money trees in your business forest.’ And that’s where Shannon comes in. Her background as a PR and marketing pro, as well as a TV reporter and anchor, combined with a unique ability to see through the clutter, gives her the expertise to help you connect with your market, grow your brand, and make more money without adding more time.

For more than 20 years, she has helped businesses increase their traffic, fill seats in programs and get more profits. She founded her business, ShannonCherry.com, in 2002 to help experienced and ambitious, entrepreneurs, coaches and consultants create and grow the business they desire– without compromising on their sincerity and principles.
An award-winning publicist and published author of four books – three of which are Amazon bestsellers, Shannon was named BusinessWeek’s top 60 business bloggers in the world & top 30 PR bloggers, as well as Fast Company’s top 101 women to watch in social media.

She proudly walks her talk: Shannon’s business has been debt-free since its inception and she consistently works only 15 hours per week to spend more time with her family in the the San Francisco area.

And to get you started, she is offering a free training on how you can get free publicity at http://ReadySetPublicity.com

If you want to work less while making more money, grab a pen to take notes and more importantly –commit to take action, because I’m pleased to introduce the innovative and savvy Shannon Cherry as our featured interview today.

PR Truths from Marketing Pro Shannon Cherry

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

PR Truths from Marketing Pro @ShannonCherry on #ACTLOCALmarketing #podcast

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072: How to Use Twitter for Marketing with Anita Campbell

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Anita Campbell

Does your marketing team really know how to use Twitter for marketing your small business? Twitter is one of the least understood social media networking sites a small business owner can be making use of to grow business and gather more qualified leads. Guest Anita Campell is going to straighten it out for you.

Anita Campbell is the founder and Publisher of Small Business Trends, a news and advice site for small businesses.  The site is all about “small business success, delivered daily.”  She also is the CEO of  the international site TweakYourBiz.com and the social sharing site, BizSugar.com.  You can find her on Twitter @smallbiztrends or at http://smallbiztrends.com.

How to Use Twitter for Marketing with Anita Campbell

 Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

How to Use Twitter for Marketing w/ @SmallBizTrends Anita Campbell on #ACTLOCALmarketing

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071: Sales the Sleaze Free Selling Way with Author Julia Kline

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Julia Kline

Sales, the sales process and effective selling techniques are always a good topic to explore in your small business marketing. And we have an expert that can guide you in sleaze-free selling.

Julia Kline is a master of success, with diverse accomplishments in numerous industries throughout her career.  She was in the top 1% of the worldwide sales force with Mary Kay Cosmetics, became a Titanium Power Seller on eBay (meaning she grossed $100,000 per month or more in sales), built a multi-million-dollar real estate investment portfolio, has been invited to speak to small business audiences around the world, and most recently published the acclaimed Amazon bestseller, “The Entrepreneur’s Guide to Sleaze-Free Selling.”

What sets Julia apart as a new breed of speaker and business leader is her intuitive, transformational approach to business and sales. She mesmerizes audiences with her dynamic blend of both raw power and authentic vulnerability.  She slips effortlessly between an analytical breakdown of an optimized sales funnel one minute, to an intuitive – even channeled – message for the audience the next.

In these times of rapid, evolutionary change and financial uncertainty, opportunities still abound for the small business entrepreneur.  But increasingly, success requires entrepreneurs to journey authentically inward, in order to emerge and make an authentic connection outward with customers, advertisers and promoters.  Julia models this process to a T, and also provides a step by step path that other business owners can follow to achieve the same result. She does this through her live speaking appearances, online group coaching and private consulting practice. To learn more about Julia and her work,visit her website at IntuitiveBusinessWoman.com

Sales the Sleaze Free Selling Way with Author Julia Kline on ACT LOCAL

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

Sales the Sleaze Free Selling Way with Author @Julia_Kline on #ACTLOCALmarketing #Podcast

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068: Business Automation – Kimberly Rinaldi Lessons in Joyful Living

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Kimberly Rinaldi

We’ve discussed the importance of business automation to your small business success and growth on the podcast before, but it has been awhile. So I want to set up today’s training and address an underlying cause for not accomplishing this particular training. To help me out today is my special guest Kimberly Rinaldi.

Kimberly Rinaldi is a speaker, author, and radio show host with over 20 years in corporate and business development, and process improvement, Kimberly has created a highly successful coaching practice and now teaches Lessons in Joyful Living through her radio show on the Toginet Talk Radio Network. She believes in empowering others and that through it, you have the ability to break through any and all barriers. Thus allowing you to reach your greatest potential and joyfully step into your life purpose. What used to take weeks, months or even years can now be done in a matter of hours with her programs. To learn more about Kimberly and her work, visit: http://kimberlyrinaldi.com

Business Automation with Kimberly Rinaldi

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

What areas of my business should I automate? @KimberRinaldi knows on #podcast interview.

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067: Relationship Marketing Strategies To Double Your Business – Katrina Sawa

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Katrina Sawa

Relationship marketing strategies increase customer retention. According to the HBR, a 5% increase in customer retention equals a 25-95% increase in profits. It’s time to put relationship marketing on the front burner of your marketing plan and we have just the guest to help you out.

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear.  Katrina is the creator of the JumpStart Your Marketing™ System and the author of Love Yourself Successful. She works with motivated entrepreneurs who want to start, grow and market your business the right way from the start. Katrina helps you move faster and more affordably towards your ultimate revenue and professional goals using online and offline marketing strategies, plus she kicks you in the butt to implement it all too! Katrina is a best selling author, energetic speaker and award-winning coach who has been featured on the Oprah and Friends XMRadioNetwork, various other print and online magazines, ABC and TheCW.  She’s also a contributor for numerous women’s business organizations and websites such as the Women Speakers Association and Today’s Innovative Woman. To learn more about Katrina and her work, and to receive 5 free gifts just for listening to this podcast visit: http://www.jumpstartyourmarketing.com/freegifts

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

066: Social Media Marketing with Kelly McCormick Author Outsell Yourself

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Kelly McCormick

As a small business owner, it’s often hard to figure out exactly how social media marketing fits into your marketing mix. What social media networking sites should you concentrate on? And how can you determine if your efforts are actually bringing in clients?

Even if, as a small business owner, you are dedicated to social media marketing, how can you turn your small following into revenue? These questions and so much more are covered in this interview with marketing strategist Kelly McCormick.

Kelly McCormick is a Business Growth and Marketing Strategist. She is also the author of the Top Ten Book OutSell Yourself. Kelly has helped hundreds of entrepreneurs and companies to increase their business. She knows how to position and price your products and services to really connect with buyers. She then develops marketing strategies that make sense and money. To learn more about Kelly and her work, visit: OutSellYourself.com.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Social Media Marketing with Kelly McCormick Author Outsell Yourself

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

How can you Outsell Yourself? Author @KellyMcCormick_ has the A to this Q on #podcast interview
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