065: Brand Building and Increasing Sales on TV – John Scherer the Video Professor

Posted on March 4, 2014 by Kalynn Amadio

John Scherer: The Video Professor

Today John is a marketing expert who uses TV and the Internet to bring brand awareness to companies, their products, and services as Host of a television show called “Products in the News”.

After 20 years of brand building and sales expertise through his famous “Video Professor” TV advertisements, John was inspired to create an easy and economical way for others to hopefully find television success, too.

John shares with us ways to build our businesses, pitfalls, how to market a product, and in what areas to spend money when having to make tough choices. John will answer the question, “What is the most important thing to know when deciding to start a business?” And he will discuss where to find help and advice you can trust. To learn more about John and his work, visit: http://www.productsinthenews.com

For a special gift: Text the phrase News1 to 77948 and John will send you his eBook free just for listening to the podcast!

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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Four words that could make the difference between success or failure. John Scherer the Video…

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064: Copywriter Veronica Drake and The Power of Words

Posted on February 25, 2014 by Kalynn Amadio

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VeronicaDrake

Copywriting is often overlooked when it comes to running our businesses. Business owners make great efforts to get the right look and feel for their website but all too often the words they choose to fill it with are less than captivating. Today my guest shares her expert knowledge in the field of copywriting. She specializes in writing copy for heart inspired service based business owners.

Veronica Drake is a Copywriting Consultant with a knack for producing highly effective communication that converts readers into clients. She understands the need for copy to be funny enough and relevant enough so that people keep paying attention. Veronica focuses on inbound and content marketing. Her endless knowledge along with her witty delivery and fun approach to doing business has earned her numerous guest appearances on both radio and TV. To learn more about Veronica and her work, visit: http://veronicadrake.co/

The Power of Words Copywriter Veronica Drake

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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Without good copy your website won't convert #podcast interview with Expert @RonnieDrake
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063: Barter to Increase Business with Kevin Brown – Hudson Barter Exchange

Posted on February 18, 2014 by Kalynn Amadio

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Kevin Brown

There are two main ways to increase cash flow -by increasing sales or reducing costs. Barter does both! Bartering allows you to pay for what you need with what you have. When you power wash your building, hang new signs, paint your offices or buy office furniture/equipment with trade dollars, you can use your cash to cover other important costs. When you purchase something using trade dollars, it will be paid for with new sales – sales that would likely not have happened without a barter exchange.

Kevin Brown has been a media and marketing professional for 25 years. After jobs running advertising sales forces for major media companies like ABC, CBS and Fox, Brown joined the ranks of the entrepreneurs over 5 years ago when he started Hudson Barter Exchange with his partner Karen Brown. In 2013, HBX members traded over $3.5 Million in goods and services and the company continues to grow quickly. To learn more about Hudson Barter Exchange, visit: www.hudsonbarterexchange.com

Bartering to Increase Business Episode 63 ACT LOCAL Marketing for Small Business

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062: Niche Marketing with Author Stephanie Chandler

Posted on February 11, 2014 by Kalynn Amadio

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Stephanie Chandler

Niche marketing may be a new term for you, but it really means narrowing your focus to the exact clients or businesses you want to be dealing with day in and day out. Manipulative sales tactics, long sales letters with big and bold headlines, and spammy emails aren’t the only way to get visibility and capture sales online. My guest this week shows us how to own your niche and open doors by sharing knowledge you likely give away daily.

Stephanie Chandler is an author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business, From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products, and LEAP! 101 Ways to Grow Your Business.

Stephanie is also founder and CEO of BusinessInfoGuide.com, a directory of resources for entrepreneurs, and Authority Publishing, a custom publisher specializing in non-fiction books. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur magazine, BusinessWeek, and Wired magazine, and she is a contributing blogger for Forbes.

Niche Marketing That Will Help You Own Your Niche

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060: Corporate Storytelling and Brand Narrative w/ Lori Saitz

Posted on January 28, 2014 by Kalynn Amadio

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Lori Saitz

In corporate storytelling, the main character may be a person or the company itself and how a problem was resolved and the conflicts and tension that happened as a result of the problem.

Stories are what people remember in good marketing and what holds their interest. Not necessarily facts and figures, especially at the outset of building a relationship with potential clients or customers.

So how can a small business infuse good corporate storytelling and brand narrative into their existing online media? Here’s where my guest comes in.

Lori Saitz has more than 20 years of experience in marketing, corporate communications and broadcasting. She is the founder and CEO of Zen Rabbit, which is a company that helps business people say thank you to their customers. Immediately prior to launching Zen Rabbit, Lori worked as a radio personality and voice over talent in South Florida.

She’s currently in the process of a professional transition, which we discuss on Episode 60 of ACT LOCAL Marketing.

Lori is currently a member of the peer-to-peer strategy organization Her Corner. She has served as a pre-GED teacher and an adult literacy tutor and is an enthusiastic proponent for increasing literacy worldwide. She is a past president of a local Toastmasters International chapter and is a sought-after speaker for business meetings and conferences nationwide.

Lori spends her spare time at the gym and you may find her perusing the racks at Banana Republic, which she claims contributes to inspiring her creativity.

Corporate Storytelling and Brand Narrative

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059: Marketing Strategies for Smart Entrepreneurs – David Newman Do It! Marketing

Posted on January 21, 2014 by Kalynn Amadio

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David Newman

If your best marketing strategies were easy, effortless and enjoyable – how much more successful could your small business be? Our guest knows a lot of Marketing Strategies for Smart Entrepreneurs and he shares a boatload of them on this Episode 59 of #ACTLOCALmarketing.

David Newman is a nationally recognized marketing expert and author of the Amazon #1 bestseller Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition.

David runs a marketing strategy firm dedicated to making thought-leading entrepreneurs and executives more successful. David’s clients and audiences include Oracle, IBM, American Express, and Wells Fargo in addition to trade associations, non-profits, and entrepreneurial businesses of all sizes.

David is a regular blogger for the American Management Association and for Vistage, the world’s largest CEO peer group organization, and his small business marketing advice has been featured and quoted in The New York Times, Investors Business Daily, Sales & Marketing Management, Selling Power, Entrepreneur Magazine, and hundreds of media outlets throughout North America. Free marketing resources are available online at doitmarketing.com

Marketing Strategies for Smart Entrepreneurs – Episode 59 Podcast

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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Marketing for Small Business Podcast

Tag Archives: blogging

065: Brand Building and Increasing Sales on TV – John Scherer the Video Professor

064: Copywriter Veronica Drake and The Power of Words

The Power of Words Copywriter Veronica Drake