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109: Selling A Business with Fred McClimans

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selling a business

Fred McClimans on Selling A Business

What is the process of selling a business? Are there lessons to bring form the startup phase that apply to the sale phase of business building. Developing customer loyalty, employee loyalty, paying yourself and setting the wheels in motion to succeed down the road. These are but a few of the “simple” topics my guest today will help us navigate.

Fred McClimans is a business and market advisor, with a diverse background and experience that ranges from startups to executive board rooms and from small businesses to global enterprises.

Fred McClimans is the Managing Director of the McClimans Group, a firm helps businesses uncover and understand the voice of their customers, their competitors and their market, developing business, product and digital marketing strategies that strengthen their brand and market position. Fred is also a Principle in the Intelligist Group, a consultancy that helps develop brands through advocacy and community engagement.

Over the course of his career, Fred has worked within a number of different industries, and helped guide a wide range of organizations, from local businesses to global enterprises.  In addition to his work at firms such as Gartner and Ernst & Young, Fred is also a start-up veteran, including the global market intelligence and analyst firm Current Analysis, which he founded in the late 1990’s to provide real-time analysis and insights on trends and events in the digital technology and services markets.

Some of his recent clients include ESPN, where he assisted with social fan engagement strategies, and Clarabridge, a leader in the Customer Experience Management market, where he helped infuse an element of customer-centric understanding into their business and marketing strategy.

You can reach Fred at his blog-site, fredmcclimans.com and follow him onTwitter @fredmcclimans

Selling A Business with Fred McClimans

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

078: Build a Buyer Persona – Market Research – Fred McClimans

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market research

Fred McClimans

The big guys often use market research to feed their marketing machine. One great use of market data is building a buyer persona.

Fred McClimans is a business and market advisor, with a diverse background and experience that ranges from startups to executive board rooms and from small businesses to global enterprises.

Fred McClimans is the Managing Director of the McClimans Group, a firm helps businesses uncover and understand the voice of their customers, their competitors and their market, developing business, product and digital marketing strategies that strengthen their brand and market position. Fred is also a Principle in the Intelligist Group, a consultancy that helps develop brands through advocacy and community engagement.

Over the course of his career, Fred has worked within a number of different industries, and helped guide a wide range of organizations, from local businesses to global enterprises. In addition to his work at firms such as Gartner and Ernst & Young, Fred is also a start-up veteran, including the global market intelligence and analyst firm Current Analysis, which he founded in the late 1990’s to provide real-time analysis and insights on trends and events in the digital technology and services markets.

Some of his recent clients include ESPN, where he assisted with social fan engagement strategies, and Clarabridge, a leader in the Customer Experience Management market, where he helped infuse an element of customer-centric understanding into their business and marketing strategy.

Build A Buyer Persona – Market Research – Fred McClimans

Also mentioned on this Episode is Hubspot

You can reach Fred at his blog-site, fredmcclimans.com and follow him on Twitter @fredmcclimans

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

036: Brand Narratives and Storytelling – Fred McClimans

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brand narratives and storytelling

Fred McClimans

In an age of pervasive communications and social media, content has become the new king. While the discussion has shifted a bit from the different types of paid, earned, and owned content to the value of content marketing, it’s important to understand how content is generated, spread, and consumed, as well as the impact it can have on your brand.

It’s equally important to understand the impact of content on your brand’s narrative and how it is perceived in the market. Everything a business says, posts, publishes, or does (all content) become part of their narrative. But a brand’s narrative is also influenced by the narratives of their competitors, their customers, and other markets that may have an indirect influence on how a brand, and its narrative, is perceived. My guest this week shares with us the bottom line of how a brand’s narrative affects a business brand and how to successfully integrate it into social media.

Brand Narratives and Storytelling

Fred McClimans is a business strategist and advisor, with a diverse background and experience that ranges from startups to executive board rooms and from small businesses to global enterprises.

Throughout his career, Fred has helped businesses become more competitive, adapt to changes in technology and market trends, and better serve the needs of their customers.

He accomplishes this by working directly with organizations to develop innovative opportunity-oriented strategies that leverage strong corporate branding, emerging technologies, and changes in consumer behavior to their advantage.

In addition to his work at firms such as Gartner, Ernst & Young and Newbridge Networks, Fred is also a start-up veteran, including the global competitive intelligence firm Current Analysis, which he launched to provide rapid, actionable insights and analysis about market events for business, consumer and financial organizations.

Over the course of his career, Fred has worked within a number of different industries, and helped guide a wide range of organizations, from local businesses to global enterprises.  He often shares his insights as a frequent speaker and guest on radio and online media programs. He has also authored a book on communications infrastructure and has been widely published as an editorial analyst, covering current events and long-term global trends through outlets such as IDG and CNN Online.

He is also an executive committee member of IntelliFest, an international conference on Applied AI technologies.

You can reach Fred at his blog-site, fredmcclimans.com and follow him onTwitter @fredmcclimans

Tweet me during the show @kalynnamadio and use the hashtag#ACTLOCALMarketing to join the conversation.

 

013: Pervasive Communications with Fred McClimans

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Pervasive Communications

Fred McClimans

Fred is a business strategist and advisor, with a diverse background and experience that ranges from startups to executive board rooms, and from small businesses to global enterprises. He’s here on Episode #13 of ACT LOCAL to discus pervasive communications.

Throughout his career, Fred has helped businesses become more competitive, adapt to changes in technology and market trends, and better serve the needs of their customers.

He accomplishes this by working directly with organizations to develop innovative opportunity-oriented strategies that leverage strong corporate branding, emerging technologies, and changes in consumer behavior to their advantage.

In addition to his work at firms such as Gartner, Ernst & Young and Newbridge Networks, Fred is also a start-up veteran, including the global competitive intelligence firm Current Analysis, which he launched to provide rapid, actionable insights and analysis about market events for business, consumer and financial organizations.

Over the course of his career, Fred has worked within a number of different industries, and helped guide a wide range of organizations, from local businesses to global enterprises.  He often shares his insights as a frequent speaker and guest on radio and online media programs. He has also authored a book on communications infrastructure and has been widely published as an editorial analyst, covering current events and long-term global trends through outlets such as IDG and CNN Online.

He is also an executive committee member of IntelliFest, an international conference on Applied AI technologies.

You can reach Fred at his blog-site, fredmcclimans.com and follow him on Twitter @fredmcclimans

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.