062: Niche Marketing with Author Stephanie Chandler

niche marketing

Stephanie Chandler

Niche marketing may be a new term for you, but it really means narrowing your focus to the exact clients or businesses you want to be dealing with day in and day out. Manipulative sales tactics, long sales letters with big and bold headlines, and spammy  emails aren’t the only way to get visibility and capture sales online. My guest this week shows us how to own your niche and open doors by sharing knowledge you likely give away daily.

Stephanie Chandler is an author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business, From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products, and LEAP! 101 Ways to Grow Your Business.

Stephanie is also founder and CEO of BusinessInfoGuide.com, a directory of resources for entrepreneurs, and Authority Publishing, a custom publisher specializing in non-fiction books. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur magazine, BusinessWeek, and Wired magazine, and she is a contributing blogger for Forbes.

Niche Marketing That Will Help You Own Your Niche

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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024: Write a Book in a Weekend – Donna Kozik

Write a Book in a Weekend

Donna Kozik

Can you really write a book in a weekend? It’s true that 4 out of 5 people want to write a book. A published book establishes credibility, expertise, and “author” ity. Each of us has an individual expertise which is a component of who we are. We all have a book inside us. Imagine handing the finished book to your loved ones and the feeling that gives. My guest this week debunks the myths of writing a book and shares how to get it out of our head and on to paper.

Donna Kozik is known as the book writing and publishing expert and for the past several months has led a number of people in writing a book in a weekend.  In fact, she has set a personal goal of helping 1,000 people become published authors in the next year.

But before all that she grew up on a 200 acre dairy farm in rural northwestern Pennsylvania and moved to San Diego in 2001, a move that inspired her first book, 29 Days to a Smooth Move.

She’s a two-time award winning author and that book led her to be featured in Woman’s Day and Women’s World magazines, the LA Times and Baltimore Sun. She’s also appeared on the NBC Nightly News and has been heard on NPR’s Marketplace. Plus she was hired by Sprint PCS to be a paid national media spokesperson-all thanks to her book.

I’m talking about Donna Kozik, founder of MyBigBusinessCard.com and the Creator and Leader of the Write a Book in a Weekend virtual online events.

Contact:  www.Freebookplanner.com     Email: support@mybigbusinesscard.com    You can also find Donna on Twitter @DonnaKozik

Don’t miss this well written episode of ACT LOCAL Marketing for Small Business.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Please SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.