010: No B.S. Grassroots Marketing – Author Jeff Slutsky

Posted on October 15, 2012 by Kalynn Amadio

Jeff Slutsky

Jeff Slutsky is the co-author of No B.S. Grassroots Marketing: The Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses and today on ACT LOCAL Marketing he will share his Street Fighter Marketing Solutions with us. Marketing for small business at the local level requires skill and insights that Jeff can share from first hand knowledge of the industry.

With a background in both advertising and public relations, Jeff Slutsky had an opportunity to practice what he preached when he became part owner of a night club and later a health club. With the marketing dollars now coming out of his own pocket, he soon began to discover and develop result-oriented, low-cost tactics to build sales.

His grassroots-marketing program has received a great deal of national media attention including The Wall Street Journal, USA Today, Inc Magazine, and CNN. Jeff has presented and worked with many organizations including AT&T, American Express, Chevron, Walt Disney, Pizza Hut, Honda, Sony, Goodyear, The US Army, Marvel Comics, The City of Dallas, the State of Arkansas, and Country of India.

He’s President of Jeff Slutsky Productions, in Columbus, Ohio, which specializes in teaching businesses how to market, promote and increase sales on a shoe-string budget. He has authored and published 10 books including Street Fighter Marketing Solutions and his newest one, NO B.S. Grassroots Marketing (co-authored with Dan Kennedy). Plus he’s produced three audio albums and six video training tapes. But his most successful production to date . . . is the birth of his triplets.

Contact: www.JeffSlutsky.com Twitter: @JeffSlutsky

Tweet me during the show @kalynnamadio and use the hashtag#ACTLOCALMarketing to join the conversation.

009: Local Business Marketing – Linda Rey of Rey Insurance

Posted on October 8, 2012 by Kalynn Amadio

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Linda Rey

Local business marketing is a special thing. A Local Business is more than just a provider of goods or services, it’s part of the community. Many local small business owners who enjoyed tremendous success for decades found themselves struggling when technology made the marketplace global for everyone.

Meet Linda Rey, Insurance Agent and Principal at family owned Rey Insurance Agency, Inc. in Sleepy Hollow, NY. As part of her local business marketing efforts, Linda uses social media with REAL results! And she will share with us how she did it and the difference she has seen in her business as a result.

Linda has worked in the insurance profession since 1985 where she began her career working in the family business. She’s followed in her father’s footsteps, Francisco Rey, who started in the business in 1965. Francisco, first-generation American, was also born and raised in Sleepy Hollow after his parents emigrated from Spain in 1939. Her sister, Laura Rey Iannarelli, is also in the business and started in 1995.

Rey Insurance Agency seeks to provide comprehensive insurance solutions through a consultative approach to not only protect assets but also offer peace of mind. They translate the values of a family-owned and operated business to create a comfortable and trustworthy venue for businesses, individuals and families.

Linda was named 2010 Outstanding Member of the Year by the Sleepy Hollow Chamber of Commerce for her assistance in starting and growing their networking events.

Linda has been named the 2006 Emerging Leader for the American Association of University Woman (AAUW) Westchester Branch where she also chartered the first Business Interest Group, “Busine$$ 2 Busine$$ Networking”.

Linda was honored as the 2005 Business Woman of the Year by the Westchester Hispanic Chamber of Commerce.

Rey Insurance has been featured in Fortune Small Business, The Insurance Journal, Journal News, Westchester Business Journal, Westchester Magazine’s 914Inc as well as various community publications including The Examiner & Hudson Independent. Rey Insurance also was recognized as one of the 5 Star Auto & Home Insurance Agencies in Westchester County by Westchester Magazine for 2010, 2011 and 2012.

Linda was a weekly paid contributor to the Equifax Finance Blog from May, 2010 to May, 2012.

Rey Insurance is proudly active on Facebook, Twitter and Linkedin.

Contact: www.ReyInsurance.com Twitter: @ReyInsurance Phone: (914) 631-7628

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

002: Sales and Networking Skills with Christine Clifton of Client Centric Growth

Posted on August 13, 2012 by Kalynn Amadio

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Need help with your sales and networking skills? Better yet, want to build your business from your existing Rolodex? ACT LOCAL Marketing for Small Business welcomes guest Christine Clifton of Client Centric Growth.

Christine Clifton

Christine teaches service-based businesses the step-by-step process of creating powerful relationships with the people they already know – so they make more money and make a bigger difference – without burning out in the process.

Christine is a friend and fellow entrepreneur who has a soft spot for local business owners which is a topic we discuss often.

She will share her insights on how to grow your business through the relationships you already have, nurturing them so that you can be of service while growing your business.

You can see Christine’s website at www.ClientCentricGrowth.com where you can learn more and access the link to make an appointment with her and her team.

Don’t miss ACT LOCAL Tuesday at 1:00 PM Eastern on Blog Talk Radio. Tweet me during the show @kalynnamadio or use #ACTLOCALMarketing hashtag.

001: Social Media Marketing Strategy – 5 Secrets of Digital Marketing

Posted on August 6, 2012 by Kalynn Amadio

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Social Media Ninja

Host Kalynn Amadio shares her 5 Secrets for building a successful social media marketing strategy for small business in the 21st century. Learn the answer to the question, “What is marketing?” in this age of digital media, video, mobile texts and smart phones. Insights you can use for local business marketing in the express lane.

Contact Kalynn with your questions on how to be more successful in your small business marketing by emailing them to ask@actlocalmarketing.com and she will be happy to help you out each week.

5 Secrets of a Social Media Ninja

ACT LOCAL Marketing Podcast

Featured

Posted on July 30, 2012 by Kalynn Amadio

Kalynn Amadio – Host ACT LOCAL Marketing for Small Business Podcast

Each week, ACT LOCAL Marketing for Small Business podcast guides small business entrepreneurs through building a bridge between traditional direct local marketing channels and the more complex world of digital marketing for small business. Listeners get a clear understanding of how to grow their existing business with social media, video, mobile technology and more, without breaking the bank.

If you’ve worried about how to ﬁnd the ideal customer or how to reach a different demographic, you’re not alone. If business just isn’t as good as it used to be or the competition seems to have the upper hand, it’s not too late to make some changes to your current local marketing strategies. Let Kalynn help your business and your community by sharing the techniques and resources she uses with her personal clients to effectively market any local business online.

Busy entrepreneurs listen to ACT LOCAL Marketing podcast for more ideas, more understanding and more knowledge about WHY and HOW harnessing the Internet gives them the power to bring their business to the next level.

ACT LOCAL Marketing Podcast

To reach Kalynn, follow any of the social media icons at right to connect on Facebook, Twitter, LinkedIn, Pinterest, Google Plus or YouTube. Her personal blog shares insights about local marketing and building the bridge between traditional direct marketing and the new frontiers of online, digital marketing.