047: Green Marketing Strategies with Shel Horowitz

Posted on September 9, 2013 by Kalynn Amadio

Shel Horowitz

It’s not easy being green but Green marketing consultant and copywriter Shel Horowitz specializes in strategies and materials to reach green, socially conscious consumers with marketing that has THEM calling YOU. Active in the green world AND the marketing world for more than 40 years, he writes the internationally syndicated monthly column Green And Profitable. His eighth book is Guerrilla Marketing Goes Green.

To learn more about Shel and his work, visit: http://greenandprofitable.com/

Green Marketing Strategies

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

046: Building a Brand Online with Goddess Ande Lyons

Posted on September 2, 2013 by Kalynn Amadio

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

Ande Lyons

This week I will be welcoming my friend Ande Lyons. She has a very interesting brand called Bring Back Desire, and she’s been enacting a plan to use social media to build that brand, VERY successfully. We’re going to be speaking about how she did it, so you can use her great tactics to put your brand on the map.

Ande Lyons is the founder and CEO of Bring Back Desire – a playful, tasteful website where women from around the world are rediscovering sensual pleasure and intimacy.

Her passion for bringing increased intimacy to others stems from her own 26-year relationship with her darling husband. Through conceiving past the age of 35, too touched out by toddlers, several business start ups, health challenges, financial turmoil, 5 moves in 9 years, teens and menopause – Ande was committed to keeping the spark alive in her marriage. She spent years culling through stories, products, toys and relationship reference materials to find the best of the best in each of these categories. In the tradition of Betty White wink-and-a-nod humor and Erma Bombeck kitchen table conversation style, Ande shares her resources through Bring Back Desire.

Building a Brand Online

Ande’s business career spans over twenty-five years in executive level management, private banking, and entrepreneurial ventures. She is an experienced and passionate entrepreneur with several successful companies to her credit. After earning her MBA from Simmons School of Management Ande became a private banker, but she soon realized she needed to pursue her real passion: starting small businesses that can grow into big businesses. To learn more about Ande and her work, visit: http://www.bringbackdesire.com/

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

045: Small Business Marketing Strategies – Buzz Booster

Posted on August 26, 2013 by Kalynn Amadio

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

The Boyayans

My guests, this week, are Shahar Boyayan and her daughter Nash. Together they founded of Buzz Booster, a mother-daughter operated small business marketing training company that specializes in innovative marketing strategies for small business owners. Their mission is to help business owners and entrepreneurs achieve long lasting prosperity. They know what it takes to build a business from scratch and have helped hundreds of businesses grow. Join us LIVE at 9am ET and learn how to apply their proven techniques in your business. To learn more about Shahar and Nash, visit: http://www.buzzbooster.com

Small Business Marketing Strategies

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

044: Local Reputation Management w/ Laurie Hurley

Posted on August 19, 2013 by Kalynn Amadio

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

Laurie Hurley

Laurie Hurley has been an entrepreneur since 1998. Consulting, mentoring and coaching social media marketing is her passion! Laurie teaches you how to balance and complement your online marketing efforts with your face to face networking for maximum exposure to your Target Market and potential customers.

Recently, Laurie partnered with a new startup called RateDiary, an online reputation company based in Simi Valley, CA. She is a firm believer that testimonials and managing your online reputation is a huge part of the social media universe, which can impact one’s business positively, if utilized correctly. To learn more about Laurie and her work, visit: www.RateDiary.com

Local Reputation Management

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

043: Email Marketing Best Practices BEN Founder Charlie McDermott

Posted on August 5, 2013 by Kalynn Amadio

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

Charlie McDermott

Speaker, author, and founder of the Business & Entrepreneur Network, Charlie McDermott helps small business owners clear the path to building valuable, scalable and… sellable businesses via automation and the creation of direct response marketing assets.

Charlie started his first business as a college student at West Chester University located in Pennsylvania, and grew it into an 8-figure health club empire. Twenty-two years later he sold that business to focus his marketing expertise on Hollywood where he used over twenty different forms of media to break through the clutter and land his son acting roles in feature films and television shows including, The Office, Private Practice, Medium, and a full-time gig as Axl Heck on the hit ABC comedy, “The Middle”. To learn more about Charlie and his work, visit:www.AutomationEqualsProfit.com

Email Marketing Best Practices

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

Marketo PDF automation check sheet mentioned during the show is available here.

042: Jeanius Social Media Marketing Plan with Jean Scally

Posted on July 29, 2013 by Kalynn Amadio

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

Jean Scally

The New Rules of Marketing Can Kill Your
Business If You Don’t Know Them

97% of all consumers use online media to research products or services. That includes videos, search engines, social media, and mobile web technologies. If you think that this is something that only “young people” use, you are wrong! Most of the buying public now uses them to make purchasing decisions.

The marketing paradigm has shifted from one-way “push” messaging to social media, which is a multi-point conversation. These conversations are happening online… whether you participate or not. If you haven’t adapted your strategy, you will be left behind.

Whether you need to build a list, or grow a loyal fan base-there’s a Jeanius solution for you. My guest and I will discuss custom marketing plans to take advantage of cutting-edge social media, lead capture, and automated response systems.

Social Media Marketing Plan

Jean Scally is a best-selling author, internationally recognized marketing strategist, exciting trainer, and dynamic speaker. Jean has been working with technology and business for more than 20 years. Today, she is the creative force behind Jeanius Marketing, a technology-savvy marketing firm based in Southern California and with clients around the globe. Jean specializes in on-line and off-line marketing that generates an unprecedented amount of exposure for her clients resulting in a steady stream of customers, and significant growth in both new and repeat sales. To learn more about Jean and her work, visit:http://jeanius-marketing.com/index.html

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.