096: Personal Branding with Catrice Jackson

Posted on October 7, 2014 by Kalynn Amadio

Catrice Jackson

In today’s business climate, personal branding is a necessity. It does not matter if you are working in corporate America or as a solopreneur, you need to develop your personal brand.

Catrice M. Jackson, the truth-telling BOSSLady of Branding helps entrepreneurs, business owners and professionals clearly identify their soul-purpose brand and confidently unleash their Irresistible Trademark (IT) so they can unapologetically show up in the marketplace, shine and do the damn thing! Catrice is most passionate about helping business owners, professionals and entrepreneurs crank up the volume of their voice to be undeniably seen, heard, loved and hired by clients they crave.

She is a master-message mentor who turns mediocre marketing messages into social media sales succulence, an international speaker who empowers women to step up to the mic, speak their brand and sizzle and loves helping clients BOSS their brands by creating a 3-D sensory brand experience clients are hungry for. She does it all with her signature coaching secret-sauce, Catriceology, the irresistible psychology of branding anchored in truth, authenticity and freedom.

Catrice’s personal mission is to live her truth and evolve into her highest self. Her professional mission is to teach women how to live their authentic personal brand and speak their voice with irresistible confidence on any platform and her global mission is to liberate the voices of women worldwide so they can live authentically free.

Website BossLadyofBranding.com

Personal Branding with Catrice Jackson

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
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095: Money Matters Small Business with Ellen Rohr

Posted on September 30, 2014 by Kalynn Amadio

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Ellen Rohr

In small business, Money Matters, and today’s guest is here to help us put a handle on our financials. Understanding the finances of your business is the first step to making more money.

Ellen Rohr – The Plumber’s Wife turned Business Makeover Expert® – teaches the few things that make all the difference to your business success: Easy financial clean up, profitable pricing and powerful business planning. Ellen nearly sank her own family’s plumbing business. Then, she learned how to keep track of the money and make more of it. In turn, she has helped thousands of business owners start, fix and grow their companies.
Ellen is a successful franchisor, helping launch a plumbing franchise to 47 locations and $40 million in sales in under 2 years. Now, she is the president of Zoom Drain and Sewer, LLC, a new franchise company launching in Summer 2014. She is a columnist for Huffington Post, PHC News, and a contributor to many business journals and trade magazines. She provides “in the trenches” insight that business owners can relate to. Ellen is the author of four business basics books: Where Did the Money Go?, How Much Should I Charge?, The Bare Bones Biz Plan and The Weekend Biz Plan.

Website EllenRohr.com

Business Money Matters with Ellen Rohr

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
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094: Writing Good Copy with Lisa Manyon

Posted on September 23, 2014 by Kalynn Amadio

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Lisa Manyon

Writing good copy means getting clear on your marketing message and is probably one of the biggest problems a new business owner faces.

Lisa Manyon is “The Business Marketing Architect” a content strategist for mission-driven entrepreneurs and business owners. The creator of The New Marketing Model for Success, Lisa’s “Challenge. Solution. Invitation.™” copywriting and marketing formula has shifted – and is shaping the future of – the way we market today. Her relationship-first approach is friendly, effective and teaches people how to create marketing messages with integrity based on values.

Her philosophies have been featured in Inc. Magazine and alongside visionaries Richard Branson, Jessica Jackley, Arianna Huffington and B Corporations like Ben and Jerry’s in the bestselling books Wonder Women: How Western Women Will Save The World and Engage: Your Step by Step Guide to Creating a Workplace that You, Your Co-workers and Your Customers Love!

Website WriteOnCreative.com

Writing Good Copy with Lisa Manyon

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
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093: Podcasting with Mary Agnes Antonopoulos

Posted on September 16, 2014 by Kalynn Amadio

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Mary Agnes Antonopoulos

Podcasting continues to grow as does writing a book as part of your marketing platform. How do the two work together? Guest Mary Agnes Antonopoulos has the answer.

Social Media Strategists and Experts themselves come to Mary Agnes Antonopoulos for her expert training, along with tons of authors and writers. Why? Because she entered social media five years ago as a vehicle to build her brand and her audience – and then for the clients she’s worked with (like Jack Canfield, Libby Gill, Christine Comaford and dozens of other Amazon and NY Times best sellers). Are you Ready to Learn how to REALLY use Social Media to motivate your audience and sell more books and coaching?
Website MaryAgnes.com

Podcasting with Mary Agnes Antonopoulos

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

092: Twitter Party Rules with Gary Loper

Posted on September 9, 2014 by Kalynn Amadio

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Gary Loper

This guest throws a mean Twitter party!

It is all about ‘Building Better Relationships’ in all areas of your life, primarily with yourself, then your partners, family, customers, prospects, community; and, then expanding to your relationships with your business, money mindset, networking, health, spirituality and more.Gary Loper has dedicated every day of the past 25 years on personal development.
Gary became the Master of Twitterverse from his life changing events. His personal life changing events and transformations opened up deeper questions: Am I good enough?; Am I supposed to do massage work?; Who am I?; What I am?; What am I here for? Attending a weekend workshop, one of the speakers introduced him to Twitter. Twitter became a motivational platform.
Website GaryLoper.com

Twitter Party Rules with Gary Loper

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

091: Sales Marketing Strataegies – Matthew Pollard

Posted on September 2, 2014 by Kalynn Amadio

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Matthew Pollard

You have to make peace with sales. If you are a solopreneur, it is part of what you do to make your business successful. There are many hats to wear, but if you don’t make a sale, you are not in business! It is what moves the economy so as a business owner, you must find your place within the sales cycle where you can feel comfortable with business development.

Matthew Pollard is a sales coach whose innovative approaches to sales, sales management, and marketing have earned him numerous awards, including the 2007 Young Achiever Award. He has extensive experience in telecommunications, having founded an independent telecommunications company that went national in three years, turning over four million dollars each year. Pollard is the creator of a sales method for the Pollard Institute, which has enrolled over 3,000 students. Pollard has been a paid speaker and currently gives seminars and lectures to businessmen and women around the world.

Website: DanandMatt.com

Sales Marketing Strataegies – Matthew Pollard

In this episode Kalynn also shares a great article from Entrepreneur.com by contributor Barry Farber called “Are your customers getting the real you? Use these 7 tips to make sure.” from the weekly sales tips section.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email