094: Writing Good Copy with Lisa Manyon

Posted on September 23, 2014 by Kalynn Amadio

Lisa Manyon

Writing good copy means getting clear on your marketing message and is probably one of the biggest problems a new business owner faces.

Lisa Manyon is “The Business Marketing Architect” a content strategist for mission-driven entrepreneurs and business owners. The creator of The New Marketing Model for Success, Lisa’s “Challenge. Solution. Invitation.™” copywriting and marketing formula has shifted – and is shaping the future of – the way we market today. Her relationship-first approach is friendly, effective and teaches people how to create marketing messages with integrity based on values.

Her philosophies have been featured in Inc. Magazine and alongside visionaries Richard Branson, Jessica Jackley, Arianna Huffington and B Corporations like Ben and Jerry’s in the bestselling books Wonder Women: How Western Women Will Save The World and Engage: Your Step by Step Guide to Creating a Workplace that You, Your Co-workers and Your Customers Love!

Website WriteOnCreative.com

Writing Good Copy with Lisa Manyon

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
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085: Online Marketing Strategies – Allen Jordan

Posted on July 22, 2014 by Kalynn Amadio

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Allen Jordan

As an innovative, results-orientated marketing technology expert with more than twenty-five years of proven experience in providing solutions to business problems, Allen Jordan has been instrumental in creating and managing search marketing and online reputation management strategies for clients wishing to increase their revenues, online traffic and maintain a positive brand image.

Allen has worked directly for several notable customer products, financial services and consulting companies such as Union Carbide, Beneficial Financial, Gartner Group, Sony and UBS among others. Since the early 90’s he has been exclusively involved in Internet and Intranet design focusing on marketing and content management systems. Prior to that, his technology background was in IP based design used in ATMs and loan transactional system. He has consulted at AT&T, which possess one of the world’s largest marketing databases. His Internet expertise has led to interviews by multiple media outlets such as CNET,MSNBC, New York Times and New Jersey Star-Ledger.

Allen holds an MBA from New York Institute of Technology in Information Technology, an Executive M.B.A. from Columbia University in Sales and Marketing, a Certificate in Marketing Strategy from Cornell University, a Master Certificate in Internet Marketing from University of San Francisco, and additional certifications in Search Engine Optimization, Reputation Management, eMarketing, Social Marketing, Professional Internet Marketing and is a Certified Ethical Hacker. To learn more about Allen and his work, visit: www.farpointalliance.com.

Online Marketing Strategies with Allen Jordan

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

084: Expert Marketing with Debbie Allen

Posted on July 15, 2014 by Kalynn Amadio

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Debbie Allen

Everyone is an expert at something – that is the idea behind Expert Marketing and the Expert’s Industry.

Debbie Allen, “The Expert of Experts”, is a business and brand strategist, best selling author and award-winning entrepreneur. Her expertise has been featured in numerous motivational movies including The Opus and The Compass and regularly featured in Entrepreneur Magazine.

Debbie has built and sold numerous million-dollar companies. She mentors clients from around the world on how to become a highly paid expert within their niche market using a step-by-step marketing strategy to develop authority domination. Sign up for Debbie’s free marketing course and learn about her upcoming events at www.DebbieAllen.com.

Expert Marketing with The Highly Paid Expert author Debbie Allen

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
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What’s really going on behind the scenes in the Expert’s Industry? Debbie Allen pulls back the…

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083: Online Marketing Success – Julie Musial

Posted on July 8, 2014 by Kalynn Amadio

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Julie Musial

Online Marketing Success is more than just putting up a website or Facebook page. It takes a system, effort and strategy. Thank goodness we have online marketing royalty in the house!

Julie Musial is the CEO and Founder of Musial Marketing. After 20 years of winning Top Sales Awards and working with thousands of businesses on their marketing needs for companies like Chrysler and U.S. Cellular, Julie Musial left corporate America and put her skills to the test as an entrepreneur. Julie Musial “Queen of the 5-step system to Online Marketing Success” teaches business owners how to convert your current website and/or business into a lead-generating and money-making machine.

For the last twelve years, Julie has been working with business owners on both online marketing and offline marketing. Over the last three years she has created an online training library called Musial Marketing Academy. She has written and produced eleven online marketing courses including a course on LinkedIn, Video, Google+, Facebook, Twitter, blogging, Google Analytics and Keywords, Pinterest, SlideShare, YouTube and WordPress. Julie is author of the international selling book “Advertising Evolution-Making Sense of the Marketing Options in Today’s World”. To learn more about Julie and her work, visit: www.musialmarketing.com

Online Marketing Success – Julie Musial

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

Queen of the 5-step system to Online Marketing Success! @MusialMarketing

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080: Social Media Secret Sauce with Cindy Morrison

Posted on June 17, 2014 by Kalynn Amadio

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Cindy Morrison

There is a secret sauce to social media that any savvy business owner can develop and guest Cindy Morrison has the recipe!

Emmy-winning journalist Cindy Morrison teaches everyone from network TV journalists to corporate CEOs how to strategically use social media to build brand loyalty, raving fans and their bottom line. Her social media savvy has been highlighted on national TV shows like FOX News, CBS’s “The Talk”, The Washington Post, The New York Post & The Huffington Post. Good Morning America’s Tory Johnson calls Cindy her favorite Social Media Strategist and they’ve spent two years together on the 2011 and 2012 National Spark and Hustle Tour to help women entrepreneurs across the country make more money. Cindy has helped create social media buzz at events from star-studded Hollywood fundraisers & red carpet events to national conferences.

The 20 year TV news anchor and investigative reporter discovered the power of this media to connect with viewers and get exclusives. After corporate downsizing, Cindy reinvented herself as a nationally sought speaker and used the platform to promote her self-published book. Her social media marketing strategy sold more copies of “Girlfriends 2.0″ in the first month alone than the vast majority of first time authors ever sell! That’s when Cindy developed her SOCIALVENTION programs and coaching to show entrepreneurs as well as big corporations & franchises how to utilize social media engagement, video and branding to rise above the competition and not only survive but thrive our changing world. To learn more about Cindy and her work, visit: CindyWMorrison.com

Social Media Secret Sauce with Cindy Morrison

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

066: Social Media Marketing with Kelly McCormick Author Outsell Yourself

Posted on March 11, 2014 by Kalynn Amadio

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Kelly McCormick

As a small business owner, it’s often hard to figure out exactly how social media marketing fits into your marketing mix. What social media networking sites should you concentrate on? And how can you determine if your efforts are actually bringing in clients?

Even if, as a small business owner, you are dedicated to social media marketing, how can you turn your small following into revenue? These questions and so much more are covered in this interview with marketing strategist Kelly McCormick.

Kelly McCormick is a Business Growth and Marketing Strategist. She is also the author of the Top Ten Book OutSell Yourself. Kelly has helped hundreds of entrepreneurs and companies to increase their business. She knows how to position and price your products and services to really connect with buyers. She then develops marketing strategies that make sense and money. To learn more about Kelly and her work, visit: OutSellYourself.com.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Social Media Marketing with Kelly McCormick Author Outsell Yourself

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How can you Outsell Yourself? Author @KellyMcCormick_ has the A to this Q on #podcast interview
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094: Writing Good Copy with Lisa Manyon

Writing Good Copy with Lisa Manyon