Tag Archives: marketing strategy

076: Mobile Technology & Small Business – Patrick Goodman

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Mobile Technology

Patrick Goodman

The Wall Street Journal recently reported that mobile technology is saving U.S. Small Businesses over $65 Billion a year. If that sounds like something your small business needs a piece of, then you want to meet today’s mobile technology guest on ACT LOCAL Marketing.

Mastering the art of communication has been a progressive journey for Patrick. With a degree in engineering, a Masters Degree in theology and philosophy, and international business experience in Eastern Europe, Patrick possesses the ability to communicate clearly with multiple audiences and in various languages. Patrick’s diverse experience as well as hands-on mobile app development background make him a perfect fit to lead the Product team and Client Engagement efforts at Red e App. To learn more about Patrick and his work, visit: http://about.me/patrickgoodman

Mobile Technology & Small Business – Patrick Goodman

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
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Mobile Technologies Saving U.S. Small Businesses More Than $65 Billion a Year #ACTLOCALmarketing w/…

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075: Local Business Marketing In The Trenches – Vicky Lyashenko

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local business marketing

Vicky Lyashenko

Local Business Marketing in the trenches is changing every day (and sometimes seems like every hour). Small business and local business marketing professionals like Vicky Lyashenko know what’s working and what’s passé which saves you time and money chasing the wrong white rabbit.

Vicky Lyashenko is a wife, mom, speaker, and trainer. She helps and empowers local business owners to implement social media, email marketing, and word of mouth marketing to stand out online and create a raving customer base. Vicky has built a successful consulting business – Small Business Gal, based on the principals she teaches. To learn more about Vicky and her work, visit: SmallBusinessGal.com

Local Business Marketing In The Trenches

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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Local Business Marketing success stories from @VickyLyashenko on #ACTLOCALmarketing #podcast…

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074: Social Media Marketing on LinkedIn with Melonie Dodaro

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social media marketing

Melonie Dodaro

Social Media Marketing on LinkedIn can be a natural extension of your professional networking efforts when you know the inside tricks from Melonie Dodaro.

Melonie Dodaro is the founder of Top Dog Social Media, a company that helps businesses, professionals and sales teams leverage social media and social selling to boost their visibility, attract more leads and clients and put more revenue in their pipeline.

She has trained sales teams all across North America on LinkedIn and advanced social selling techniques. These are the same tactics being used by the biggest companies on the planet that have implemented social selling practices with outstanding results.

She is regarded by the media as Canada’s #1 LinkedIn expert and Social Media Examiner has listed her blog as one of Top 10 Social Media Blogs of 2014. Melonie travels internationally to speak at both industry and corporate conferences.

Slideshare of great LinkedIn profiles as mentioned in the Podcast:

Melonie on LinkedIn: http://linkedin.com/in/meloniedodaro

Melonie on Twitter: https://twitter.com/meloniedodaro

Social Media Marketing on LinkedIn with Melonie Dodaro

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

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headshot and more tips from @MelonieDodaro on #podcast interview”]

073: PR Truths from Marketing Pro Shannon Cherry

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Shannon Cherry

Chances are you are working far too hard for too little income and according to our guest Shannon Cherry that has to stop RIGHT NOW!

All you have to do is find the ‘money trees in your business forest.’ And that’s where Shannon comes in. Her background as a PR and marketing pro, as well as a TV reporter and anchor, combined with a unique ability to see through the clutter, gives her the expertise to help you connect with your market, grow your brand, and make more money without adding more time.

For more than 20 years, she has helped businesses increase their traffic, fill seats in programs and get more profits. She founded her business, ShannonCherry.com, in 2002 to help experienced and ambitious, entrepreneurs, coaches and consultants create and grow the business they desire– without compromising on their sincerity and principles.
An award-winning publicist and published author of four books – three of which are Amazon bestsellers, Shannon was named BusinessWeek’s top 60 business bloggers in the world & top 30 PR bloggers, as well as Fast Company’s top 101 women to watch in social media.

She proudly walks her talk: Shannon’s business has been debt-free since its inception and she consistently works only 15 hours per week to spend more time with her family in the the San Francisco area.

And to get you started, she is offering a free training on how you can get free publicity at http://ReadySetPublicity.com

If you want to work less while making more money, grab a pen to take notes and more importantly –commit to take action, because I’m pleased to introduce the innovative and savvy Shannon Cherry as our featured interview today.

PR Truths from Marketing Pro Shannon Cherry

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

PR Truths from Marketing Pro @ShannonCherry on #ACTLOCALmarketing #podcast

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072: How to Use Twitter for Marketing with Anita Campbell

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how to use twitter

Anita Campbell

Does your marketing team really know how to use Twitter for marketing your small business? Twitter is one of the least understood social media networking sites a small business owner can be making use of to grow business and gather more qualified leads. Guest Anita Campell is going to straighten it out for you.

Anita Campbell is the founder and Publisher of Small Business Trends, a news and advice site for small businesses.  The site is all about “small business success, delivered daily.”  She also is the CEO of  the international site TweakYourBiz.com and the social sharing site, BizSugar.com.  You can find her on Twitter @smallbiztrends or at http://smallbiztrends.com.

How to Use Twitter for Marketing with Anita Campbell

 Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

How to Use Twitter for Marketing w/ @SmallBizTrends Anita Campbell on #ACTLOCALmarketing

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071: Sales the Sleaze Free Selling Way with Author Julia Kline

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Julia Kline

Sales, the sales process and effective selling techniques are always a good topic to explore in your small business marketing. And we have an expert that can guide you in sleaze-free selling.

Julia Kline is a master of success, with diverse accomplishments in numerous industries throughout her career.  She was in the top 1% of the worldwide sales force with Mary Kay Cosmetics, became a Titanium Power Seller on eBay (meaning she grossed $100,000 per month or more in sales), built a multi-million-dollar real estate investment portfolio, has been invited to speak to small business audiences around the world, and most recently published the acclaimed Amazon bestseller, “The Entrepreneur’s Guide to Sleaze-Free Selling.”

What sets Julia apart as a new breed of speaker and business leader is her intuitive, transformational approach to business and sales. She mesmerizes audiences with her dynamic blend of both raw power and authentic vulnerability.  She slips effortlessly between an analytical breakdown of an optimized sales funnel one minute, to an intuitive – even channeled – message for the audience the next.

In these times of rapid, evolutionary change and financial uncertainty, opportunities still abound for the small business entrepreneur.  But increasingly, success requires entrepreneurs to journey authentically inward, in order to emerge and make an authentic connection outward with customers, advertisers and promoters.  Julia models this process to a T, and also provides a step by step path that other business owners can follow to achieve the same result. She does this through her live speaking appearances, online group coaching and private consulting practice. To learn more about Julia and her work,visit her website at IntuitiveBusinessWoman.com

Sales the Sleaze Free Selling Way with Author Julia Kline on ACT LOCAL

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

Sales the Sleaze Free Selling Way with Author @Julia_Kline on #ACTLOCALmarketing #Podcast

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