059: Marketing Strategies for Smart Entrepreneurs – David Newman Do It! Marketing

Posted on January 21, 2014 by Kalynn Amadio

David Newman

If your best marketing strategies were easy, effortless and enjoyable – how much more successful could your small business be? Our guest knows a lot of Marketing Strategies for Smart Entrepreneurs and he shares a boatload of them on this Episode 59 of #ACTLOCALmarketing.

David Newman is a nationally recognized marketing expert and author of the Amazon #1 bestseller Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition.

David runs a marketing strategy firm dedicated to making thought-leading entrepreneurs and executives more successful. David’s clients and audiences include Oracle, IBM, American Express, and Wells Fargo in addition to trade associations, non-profits, and entrepreneurial businesses of all sizes.

David is a regular blogger for the American Management Association and for Vistage, the world’s largest CEO peer group organization, and his small business marketing advice has been featured and quoted in The New York Times, Investors Business Daily, Sales & Marketing Management, Selling Power, Entrepreneur Magazine, and hundreds of media outlets throughout North America. Free marketing resources are available online at doitmarketing.com

Marketing Strategies for Smart Entrepreneurs – Episode 59 Podcast

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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058: Email Marketing Mistakes That Could be Costing You Business w/ David Fischer

Posted on January 14, 2014 by Kalynn Amadio

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David Fischer

With so many options available for marketing and the rising sophistication of marketing techniques, business owners sometimes do not have the time, knowledge or desire to take action. Inaction results in missed opportunity for increased sales and that’s just one of the email marketing mistakes this interview will help you avoid.

Having a great Email Marketing campaign adds expertise and recognition to your business. Tune in to listen as my guest this week shares his expertise, tips, and tools to making your Email Marketing campaign mistake-free.

David Fischer founded Solutions for Growth to help small businesses increase sales and grow. As the owner of Solutions for Growth, he brings more than 25 years of marketing experience across a range of industries. His corporate experience allowed him to identify the marketing techniques that can be successfully applied to small businesses. Applying marketing techniques that encompass everything from store layouts to direct marketing and sales force training, David’s track record is one of consistent and dependable sales growth.

Email Marketing Mistakes You Can Avoid

Solutions for Growth helps increase sales through practical and achievable marketing techniques that have allowed other businesses to flourish. Through valuable and practical solutions, David shares marketing knowledge and experience that enable his clients to grow.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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Episode 58 – #ACTLOCALmarketing Email Marketing Mistakes That Could be Costing You Business

057: New Business Trends 2014 w/ Laurie McCabe

Posted on January 7, 2014 by Kalynn Amadio

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Laurie McCabe

It’s a New Year… and in the business world that means new trends. Business is always changing and to keep up, we need an expert to keep us on track. Today on ACT LOCAL we speak with Laurie McCabe about Mobile, the Cloud, and Social Marketing 2014 trends in the Small to Mid-sized business space.

Laurie McCabe brings more than 20 years of experience in the IT industry to her current role at SMB Group. Laurie has built widespread recognition for her capabilities and insights in the small and medium business (SMB) market in several areas, including cloud computing, mobile solutions, business solutions, social networking and collaboration, and managed services.

Prior to SMB Group, Laurie worked in analyst roles as a Partner at Hurwitz & Associates; Vice President of SMB Insights & Solutions at AMI-Partners; and Vice President at Summit Strategies, where her original research of the emerging cloud computing model earned her broad recognition as a thought leader in this area. Laurie’s nine years at Digital Equipment Corporation, including her last role as Director of Market and Competitive Intelligence, provide her with critical experience from the vendor perspective.

Laurie has earned widespread recognition for her insights into small and medium business (SMB) technology adoption, requirements and challenges. She is a 2013, 2012 and 2011 Small Business Influencer Awards Champion a winner of the 2012 SMB 150 Awards, and blogs often at http://lauriemccabe.com/

New Business Trends 2014

SMB Group Top 10 SMB Technology Trends For 2014 download >>

http://www.smb-gr.com/wp-content/uploads/2013/12/12-3-13__2014_Top_Technology_Trends.pdf

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

055: Social Media Strategist Martha Giffen

Posted on November 4, 2013 by Kalynn Amadio

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Martha Giffen

Did you say you wanted more Social Media Strategy? Well okay then. Who am I to deny you? This week on ACT LOCAL Marketing, meet Martha Giffen.

Martha Giffen is the CEO of Best Kind Marketing. She is a Social Media strategist, Business success coach, and author of the Amazon best-seller “Be Social Be Rich.” A former stay-at-home Mom, Martha watched her husband build a lucrative business from the ground up, which fueled the flame in her own heart to become an entrepreneur. With a desire to work from home and be her own “boss,” she jumped right in and never looked back! The rest, as they say, is history!

She has built a highly profitable online business using social networking to connect with “one person at a time.” She has co-authored several best-selling books, produced social media training programs, created motivational audios, and is an engaging and entertaining speaker. A favorite blogger with a large following, Martha dishes out plenty of southern charm as she helps other entrepreneurs build their own profitable online businesses using the backdrop of her own real-life experiences and amazing results to help others achieve their own success.

Social Media Strategist

You can find her at MarthaGiffen.com

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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054: Smart Small Business Marketing Ideas w/ Ally Piper

Posted on October 28, 2013 by Kalynn Amadio

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Ally Piper

My guest this week is my good friend, Ideapreneur^TM and Marketing Director at Brighteyes Creative, Ally Piper. Ally is the creator of the Napkin Note Biz Plan, a simple yet powerful planning system for busy business owners and the founder of BrightIdeasForBiz.com, a blog dedicated to sharing a fresh perspective on running a business on your terms. She has been called a “unique blend of highly creative marketing guru and clear-headed manager of budgets and timeframes” and is known for turning napkin notes into business and marketing plans that bring the big picture into focus with achievable steps and results. Ally regularly consults with small business owners and nonprofit organizations on marketing and business strategy. To learn more about Ally and her work, visit:www.BrightIdeasForBiz.com

Small Business Marketing Ideas

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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053: Direct Marketing Miracles with Marty Marsh

Posted on October 21, 2013 by Kalynn Amadio

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Marty Marsh

Marty Marsh calls himself and the people he serves as their coach/mentor/consultant, soul proprietors. That’s spelled S-O-U-L.

Marty believes that having your own business is the best way to affect positive change in the world and his mission is to enroll 50,000-plus entrepreneurs to start businesses that will ultimately make a positive difference in the lives of the people that they serve, and thereby affect positive change, one client at a time.

He knows the joys and challenges of being self-employed and is a teacher at heart, offering a variety of ways for his clients to get the word out about who they are and what they do through stay-in-touch marketing. He loves working primarily with coaches and other holistic-type professionals to help them define success on their own terms, to create marketing strategies with them that allows them to serve as many clients as they can handle.

Direct Marketing Strategies

Today Kalynn and Marty will be discussing what Stay in Touch Marketing really is and specific tips on what business owners can and should do to get the best return on their marketing investment. They will also be discussing the positives and negatives of email marketing, direct marketing, and other strategies for businesses in this over-communicated world where messaging can get lost.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

ACT LOCAL

Marketing for Small Business Podcast

Tag Archives: marketing strategy