Category Archives: Brand Building

129: Brand Strategy with Sandra Beck

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brand strategy

Sandra Beck – Brand Strategy Expert

Does your business have a brand strategy that works?

In a time when technology has the ability to transcend physical limitations, Sandra Beck teaches all of her clients how to maximize their lives by using the power of the internet coupled with the drive of their passions to create the lifestyle of their dreams. Her goal is to give all women the opportunity to reach their fullest potential with respect to their many different roles.

Sandra Beck is the president of Motherhood Incorporated. As an Author, Coach, Speaker, Radio Host, Entrepreneur and Philanthropist, Sandra Beck is as successful as she is busy. The single mother of two young boys has created a virtual empire of successful companies entirely staffed, managed and implemented using a host of virtual assistants and on-line resources.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Brand Strategy with Sandra Beck

124: Discover The Branding Experience – Mitch Dowell

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Mich Dowell- Branding Experience

What is the branding experience — every interaction between an individual and a tangible or intangible brand artefact can be seen as a brand experience.. is Mitch Dowell is the Founder & Creative Director of Branding Experiences, a marketing, branding and design company in the Baltimore/DC metro area. Mitch started his corporate
marketing career in 1997, working for a variety of startups during the dot.com and postdot.com boom. Among many marketing disciplines, his primary focus is on the initial,
visual branding experience.

“Branding Experiences”, however, is more than a company name, he says it’s a mindset – and one that every small business and underdog brand should adopt. Mitch is here today to help explain what that is all about and how small businesses can leverage that mindset to better make a connection with their target audience.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

The Branding Experience – Mitch Dowell

107: Ghostwriting Books with Julie Anne Eason

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Ghostwritng Books

Julie Anne Eason – Ghostwriter

Ghostwriting books was not how she began her professional career.

Julie Anne Eason has been a professional writer for over 20 years. After figuring out that fiction writing wasn’t for her, she turned to freelance journalism and copywriting for a living. As technology advanced, she witnessed the balance of power in the publishing industry shift. Once the big New York publishers held all the cards. Writers were “lucky” if they could land an agent or a book contract. But now individuals are taking the initiative and writing, publishing, and marketing their own books without the need for an agent or publisher to give them a chance — which means that finally businesses, non-profits, and entrepreneurs can take advantage of the amazing power of books.

Today she ghostwrites full-length books for entrepreneurs, speakers, coaches, CEOs, and other business people who want to expand their reach and build their brands. And most recently she has combined her love for marketing and writing to create The Successful Author Podcast, where she interviews book industry experts on writing, publishing, and marketing books.

Ghostwriting Books with Julie Anne Eason

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

100: The Boomers Ultimate Guide – Alan Berkson Turns The Mic Around

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The Boomers Ultimate Guide

Alan Berkson of Freshdesk turns the mic around!

My great friend Alan Berkson has stopped by to turn the mic around and interview me about my latest endeavor, The Boomers Ultimate Guide on this 100th episode of ACT LOCAL Marketing for Small Business.

As always, my go to guy Alan Berkson was ready to help celebrate this monumental day on the ACT LOCAL podcast. Episode 100! Woohoo! Alan is Director of Community Outreach for Freshdesk, a cloud based customer service solution provider.

Alan is one of the smartest dudes I know. He shows up with a fresh perspective and always seems to ask the right questions. That is invaluable when you are building a business.

You can find Alan on Twitter: @Berkson0

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

Episode 100: The Boomers Ultimate Guide – Alan Berkson Turns The Mic Around

096: Personal Branding with Catrice Jackson

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Personal Branding

Catrice Jackson

In today’s business climate, personal branding is a necessity. It does not matter if you are working in corporate America or as a solopreneur, you need to develop your personal brand.

Catrice M. Jackson, the truth-telling BOSSLady of Branding helps entrepreneurs, business owners and professionals clearly identify their soul-purpose brand and confidently unleash their Irresistible Trademark (IT) so they can unapologetically show up in the marketplace, shine and do the damn thing! Catrice is most passionate about helping business owners, professionals and entrepreneurs crank up the volume of their voice to be undeniably seen, heard, loved and hired by clients they crave.

She is a master-message mentor who turns mediocre marketing messages into social media sales succulence, an international speaker who empowers women to step up to the mic, speak their brand and sizzle and loves helping clients BOSS their brands by creating a 3-D sensory brand experience clients are hungry for. She does it all with her signature coaching secret-sauce, Catriceology, the irresistible psychology of branding anchored in truth, authenticity and freedom.

Catrice’s personal mission is to live her truth and evolve into her highest self. Her professional mission is to teach women how to live their authentic personal brand and speak their voice with irresistible confidence on any platform and her global mission is to liberate the voices of women worldwide so they can live authentically free.

Website BossLadyofBranding.com

Personal Branding with Catrice Jackson

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

093: Podcasting with Mary Agnes Antonopoulos

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Podcasting

Mary Agnes Antonopoulos

Podcasting continues to grow as does writing a book as part of your marketing platform. How do the two work together? Guest Mary Agnes Antonopoulos has the answer.

Social Media Strategists and Experts themselves come to Mary Agnes Antonopoulos for her expert training, along with tons of authors and writers. Why? Because she entered social media five years ago as a vehicle to build her brand and her audience – and then for the clients she’s worked with (like Jack Canfield, Libby Gill, Christine Comaford and dozens of other Amazon and NY Times best sellers). Are you Ready to Learn how to REALLY use Social Media to motivate your audience and sell more books and coaching?
Website MaryAgnes.com

Podcasting with Mary Agnes Antonopoulos

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.