Tag Archives: copywriting

097: Creative Copywriting Tips with Michele PW

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copywriting tips

Michele PW

Need some creative copywriting tips to help your brand stand out? Perfect! I have just the guest for you today on ACT LOCAL.

Considered one of the hottest marketing strategists today, Michele PW has a reputation for crafting promotional materials and creating marketing campaigns that get results. She is the owner and founder of Michele PW/Creative Concepts and Copywriting LLC, which is the premiere international direct response copywriting and marketing company around. She’s also a national speaker and author, plus her client list reads like the “Who’s Who” list of Internet marketing.

Website MichellePW.com

Creative Copywriting Tips with Michele PW

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
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094: Writing Good Copy with Lisa Manyon

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writing good copy

Lisa Manyon

Writing good copy means getting clear on your marketing message and is probably one of the biggest problems a new business owner faces.

Lisa Manyon is “The Business Marketing Architect” a content strategist for mission-driven entrepreneurs and business owners. The creator of The New Marketing Model for Success, Lisa’s “Challenge. Solution. Invitation.™” copywriting and marketing formula has shifted – and is shaping the future of – the way we market today. Her relationship-first approach is friendly, effective and teaches people how to create marketing messages with integrity based on values.

Her philosophies have been featured in Inc. Magazine and alongside visionaries Richard Branson, Jessica Jackley, Arianna Huffington and B Corporations like Ben and Jerry’s in the bestselling books Wonder Women: How Western Women Will Save The World and Engage: Your Step by Step Guide to Creating a Workplace that You, Your Co-workers and Your Customers Love!

Website WriteOnCreative.com

Writing Good Copy with Lisa Manyon

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

082: The Queen of Copywriting – Beverly Bergman

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Copywriting

Beverly Berman

Good copywriting can be the single most important component to high conversion rates. Knowing how to write benefits rather than features is problem every rookie stumbles over, but I have a solution for you today.

Beverly, a.k.a. The Queen of Copywriting, is an award-winning twenty-year veteran in the marketing industry who blends her incomparable understanding of exactly what your clients need to hear in order to make a buying decision, with an amazing talent for creating compelling marketing messages for her clients worldwide. She is considered one of the top direct-response copywriters in her field today, with an opt-in page that consistently pulls a 77% click-through rate. She focuses on helping companies to unearth and optimize the right keywords and get higher conversions that allow them to work with more of their ideal clients, so they make more money and have more fun doing it!

Exploring what was working and not working in her business and her life, led Beverly on a path where she chose to be more open and vulnerable — and to quote her favorite Robert Frost poem, “…and that has made all the difference.” To learn more about Beverly and her copywriting work, visit: www.TurningCopyIntoGold.com

The Queen of Copywriting – Beverly Bergman

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

064: Copywriter Veronica Drake and The Power of Words

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VeronicaDrake

Copywriting is often overlooked when it comes to running our businesses.  Business owners make great efforts to get the right look and feel for their website but all too often the words they choose to fill it with are less than captivating. Today my guest shares her expert knowledge in the field of copywriting. She specializes in writing copy for heart inspired service based business owners.

Veronica Drake is a Copywriting Consultant with a knack for producing highly effective communication that converts readers into clients. She understands the need for copy to be funny enough and relevant enough so that people keep paying attention. Veronica focuses on inbound and content marketing. Her endless knowledge along with her witty delivery and fun approach to doing business has earned her numerous guest appearances on both radio and TV. To learn more about Veronica and her work, visit: http://veronicadrake.co/

The Power of Words Copywriter Veronica Drake

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

Without good copy your website won't convert #podcast interview with Expert @RonnieDrake
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