046: Building a Brand Online with Goddess Ande Lyons

Posted on September 2, 2013 by Kalynn Amadio

Ande Lyons

This week I will be welcoming my friend Ande Lyons. She has a very interesting brand called Bring Back Desire, and she’s been enacting a plan to use social media to build that brand, VERY successfully. We’re going to be speaking about how she did it, so you can use her great tactics to put your brand on the map.

Ande Lyons is the founder and CEO of Bring Back Desire – a playful, tasteful website where women from around the world are rediscovering sensual pleasure and intimacy.

Her passion for bringing increased intimacy to others stems from her own 26-year relationship with her darling husband. Through conceiving past the age of 35, too touched out by toddlers, several business start ups, health challenges, financial turmoil, 5 moves in 9 years, teens and menopause – Ande was committed to keeping the spark alive in her marriage. She spent years culling through stories, products, toys and relationship reference materials to find the best of the best in each of these categories. In the tradition of Betty White wink-and-a-nod humor and Erma Bombeck kitchen table conversation style, Ande shares her resources through Bring Back Desire.

Building a Brand Online

Ande’s business career spans over twenty-five years in executive level management, private banking, and entrepreneurial ventures. She is an experienced and passionate entrepreneur with several successful companies to her credit. After earning her MBA from Simmons School of Management Ande became a private banker, but she soon realized she needed to pursue her real passion: starting small businesses that can grow into big businesses. To learn more about Ande and her work, visit: http://www.bringbackdesire.com/

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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045: Small Business Marketing Strategies – Buzz Booster

Posted on August 26, 2013 by Kalynn Amadio

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The Boyayans

My guests, this week, are Shahar Boyayan and her daughter Nash. Together they founded of Buzz Booster, a mother-daughter operated small business marketing training company that specializes in innovative marketing strategies for small business owners. Their mission is to help business owners and entrepreneurs achieve long lasting prosperity. They know what it takes to build a business from scratch and have helped hundreds of businesses grow. Join us LIVE at 9am ET and learn how to apply their proven techniques in your business. To learn more about Shahar and Nash, visit: http://www.buzzbooster.com

Small Business Marketing Strategies

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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042: Jeanius Social Media Marketing Plan with Jean Scally

Posted on July 29, 2013 by Kalynn Amadio

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Jean Scally

The New Rules of Marketing Can Kill Your
Business If You Don’t Know Them

97% of all consumers use online media to research products or services. That includes videos, search engines, social media, and mobile web technologies. If you think that this is something that only “young people” use, you are wrong! Most of the buying public now uses them to make purchasing decisions.

The marketing paradigm has shifted from one-way “push” messaging to social media, which is a multi-point conversation. These conversations are happening online… whether you participate or not. If you haven’t adapted your strategy, you will be left behind.

Whether you need to build a list, or grow a loyal fan base-there’s a Jeanius solution for you. My guest and I will discuss custom marketing plans to take advantage of cutting-edge social media, lead capture, and automated response systems.

Social Media Marketing Plan

Jean Scally is a best-selling author, internationally recognized marketing strategist, exciting trainer, and dynamic speaker. Jean has been working with technology and business for more than 20 years. Today, she is the creative force behind Jeanius Marketing, a technology-savvy marketing firm based in Southern California and with clients around the globe. Jean specializes in on-line and off-line marketing that generates an unprecedented amount of exposure for her clients resulting in a steady stream of customers, and significant growth in both new and repeat sales. To learn more about Jean and her work, visit:http://jeanius-marketing.com/index.html

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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041: Relationship Marketing with Cheri Martin

Posted on July 15, 2013 by Kalynn Amadio

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Cheri Martin

This week, my guest and I discuss relationship marketing and social networking online, including some of the whys and what-fors. At times, business networking is not easy or comfortable for many, however, it’s important to remember it is simply networking. Although certain people gravitate toward online networking because there is less to worry about if you’re shy, you really need to understand how to make it work for you.

Cheri Martin is a Social Networking Visionary with 15 years of online marketing experience and is co-founder of WCN Interactive, a Social Business Marketing and Coaching company, and is always eager to share her expertise with others through training, coaching ,and speaking of how to utilize the various social networking sites to attract more business, excel in Social Media, and grow their vision. Cheri launched www.TheGPSAcademy.com , an online Social Business learning center, in January 2012 with internationally respected Leadership Expert, John C. Maxwell’s Team..

Relationship Marketing

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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021: Gratitude Marketing with Lori Saitz of Zen Rabbit

Posted on February 4, 2013 by Kalynn Amadio

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Lori Saitz

Sometimes we just don’t say “Thank You” often enough. There have been several marketing books written in recent years about what Gary Vaynerchuk termed “The Thank You Economy”

In episode #21 of ACT LOCAL Marketing, we speak with gratitude marketing expert, Lori Saitz.

Lori Saitz is a nationally recognized expert in using gratitude to boost client retention and increase referral business. She is the founder of Zen Rabbit, which is a concierge type company specializing in “multiplying profits through sweet appreciation”. Lori works with busy professionals to make it easy for them to keep more of their customers for longer by saying thank you to them. What’s become known as The Gratitude Cookie™ is the main tool used to do that.

Lori’s reputation for going above and beyond on behalf of her clients is well known. She has more than 20 years of experience in marketing and communications. Immediately prior to launching Zen Rabbit, Lori worked as a radio personality in the West Palm Beach and Treasure Coast markets. She has served as a pre-GED teacher and an adult literacy tutor and is a strong proponent for increasing literacy worldwide.

In addition to running Zen Rabbit, she coaches start up food entrepreneurs. In her “spare” time, you can find her at the gym or the library or seeking new finds in clothes or gourmet foods.

Contact Lori at ZenRabbit.com and on Facebook at Facebook.com/ZenRabbit

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Don’t forget to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

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Tag Archives: marketing strategy

021: Gratitude Marketing with Lori Saitz of Zen Rabbit