060: Corporate Storytelling and Brand Narrative w/ Lori Saitz

Posted on January 28, 2014 by Kalynn Amadio

Lori Saitz

In corporate storytelling, the main character may be a person or the company itself and how a problem was resolved and the conflicts and tension that happened as a result of the problem.

Stories are what people remember in good marketing and what holds their interest. Not necessarily facts and figures, especially at the outset of building a relationship with potential clients or customers.

So how can a small business infuse good corporate storytelling and brand narrative into their existing online media? Here’s where my guest comes in.

Lori Saitz has more than 20 years of experience in marketing, corporate communications and broadcasting. She is the founder and CEO of Zen Rabbit, which is a company that helps business people say thank you to their customers. Immediately prior to launching Zen Rabbit, Lori worked as a radio personality and voice over talent in South Florida.

She’s currently in the process of a professional transition, which we discuss on Episode 60 of ACT LOCAL Marketing.

Lori is currently a member of the peer-to-peer strategy organization Her Corner. She has served as a pre-GED teacher and an adult literacy tutor and is an enthusiastic proponent for increasing literacy worldwide. She is a past president of a local Toastmasters International chapter and is a sought-after speaker for business meetings and conferences nationwide.

Lori spends her spare time at the gym and you may find her perusing the racks at Banana Republic, which she claims contributes to inspiring her creativity.

Corporate Storytelling and Brand Narrative

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

059: Marketing Strategies for Smart Entrepreneurs – David Newman Do It! Marketing

Posted on January 21, 2014 by Kalynn Amadio

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

David Newman

If your best marketing strategies were easy, effortless and enjoyable – how much more successful could your small business be? Our guest knows a lot of Marketing Strategies for Smart Entrepreneurs and he shares a boatload of them on this Episode 59 of #ACTLOCALmarketing.

David Newman is a nationally recognized marketing expert and author of the Amazon #1 bestseller Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition.

David runs a marketing strategy firm dedicated to making thought-leading entrepreneurs and executives more successful. David’s clients and audiences include Oracle, IBM, American Express, and Wells Fargo in addition to trade associations, non-profits, and entrepreneurial businesses of all sizes.

David is a regular blogger for the American Management Association and for Vistage, the world’s largest CEO peer group organization, and his small business marketing advice has been featured and quoted in The New York Times, Investors Business Daily, Sales & Marketing Management, Selling Power, Entrepreneur Magazine, and hundreds of media outlets throughout North America. Free marketing resources are available online at doitmarketing.com

Marketing Strategies for Smart Entrepreneurs – Episode 59 Podcast

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

058: Email Marketing Mistakes That Could be Costing You Business w/ David Fischer

Posted on January 14, 2014 by Kalynn Amadio

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

David Fischer

With so many options available for marketing and the rising sophistication of marketing techniques, business owners sometimes do not have the time, knowledge or desire to take action. Inaction results in missed opportunity for increased sales and that’s just one of the email marketing mistakes this interview will help you avoid.

Having a great Email Marketing campaign adds expertise and recognition to your business. Tune in to listen as my guest this week shares his expertise, tips, and tools to making your Email Marketing campaign mistake-free.

David Fischer founded Solutions for Growth to help small businesses increase sales and grow. As the owner of Solutions for Growth, he brings more than 25 years of marketing experience across a range of industries. His corporate experience allowed him to identify the marketing techniques that can be successfully applied to small businesses. Applying marketing techniques that encompass everything from store layouts to direct marketing and sales force training, David’s track record is one of consistent and dependable sales growth.

Email Marketing Mistakes You Can Avoid

Solutions for Growth helps increase sales through practical and achievable marketing techniques that have allowed other businesses to flourish. Through valuable and practical solutions, David shares marketing knowledge and experience that enable his clients to grow.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

Episode 58 – #ACTLOCALmarketing Email Marketing Mistakes That Could be Costing You Business

057: New Business Trends 2014 w/ Laurie McCabe

Posted on January 7, 2014 by Kalynn Amadio

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

Laurie McCabe

It’s a New Year… and in the business world that means new trends. Business is always changing and to keep up, we need an expert to keep us on track. Today on ACT LOCAL we speak with Laurie McCabe about Mobile, the Cloud, and Social Marketing 2014 trends in the Small to Mid-sized business space.

Laurie McCabe brings more than 20 years of experience in the IT industry to her current role at SMB Group. Laurie has built widespread recognition for her capabilities and insights in the small and medium business (SMB) market in several areas, including cloud computing, mobile solutions, business solutions, social networking and collaboration, and managed services.

Prior to SMB Group, Laurie worked in analyst roles as a Partner at Hurwitz & Associates; Vice President of SMB Insights & Solutions at AMI-Partners; and Vice President at Summit Strategies, where her original research of the emerging cloud computing model earned her broad recognition as a thought leader in this area. Laurie’s nine years at Digital Equipment Corporation, including her last role as Director of Market and Competitive Intelligence, provide her with critical experience from the vendor perspective.

Laurie has earned widespread recognition for her insights into small and medium business (SMB) technology adoption, requirements and challenges. She is a 2013, 2012 and 2011 Small Business Influencer Awards Champion a winner of the 2012 SMB 150 Awards, and blogs often at http://lauriemccabe.com/

New Business Trends 2014

SMB Group Top 10 SMB Technology Trends For 2014 download >>

http://www.smb-gr.com/wp-content/uploads/2013/12/12-3-13__2014_Top_Technology_Trends.pdf

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

056: Podcast Expert and Entrepreneur Carol McManus

Posted on November 11, 2013 by Kalynn Amadio

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

Carol McManus

Apple just surpassed 1 billion subscriptions for podcasts via its iTunes app! Podcasting is back and taking the world by storm. Maybe you already host a podcast? Maybe you would like to have your own podcast? Some do it for fun, others for business. Podcasting as a Marketing Tool? How does a podcast work? Can I get one of my own? Tune in as these, and many more questions will be answered by my guest this week, my good friend, Carol McManus.

Carol McManus is a self-described recovering corporate executive who left that world in 2007 to start her own business. She grew it quickly with a very limited marketing budget but through the creative and diligent use of social media. Today, she is one of the most sought-after speakers and consultants for businesses and entrepreneurs who aspire to grow their business by using this digital medium as a way to stay in touch with and attract new clients.

Podcast Expert and Entrepreneur

Carol’s approach to social media is grounded in her business experience. She works with clients to determine their business goals, their marketing message, and their ideal target audience. Then and only then, does she recommend the guide in the development, implementation and management of their social media plan to support their business goals. To learn more about Carol and her work, visit: http://www.linkedinlady.com/

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

055: Social Media Strategist Martha Giffen

Posted on November 4, 2013 by Kalynn Amadio

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

Martha Giffen

Did you say you wanted more Social Media Strategy? Well okay then. Who am I to deny you? This week on ACT LOCAL Marketing, meet Martha Giffen.

Martha Giffen is the CEO of Best Kind Marketing. She is a Social Media strategist, Business success coach, and author of the Amazon best-seller “Be Social Be Rich.” A former stay-at-home Mom, Martha watched her husband build a lucrative business from the ground up, which fueled the flame in her own heart to become an entrepreneur. With a desire to work from home and be her own “boss,” she jumped right in and never looked back! The rest, as they say, is history!

She has built a highly profitable online business using social networking to connect with “one person at a time.” She has co-authored several best-selling books, produced social media training programs, created motivational audios, and is an engaging and entertaining speaker. A favorite blogger with a large following, Martha dishes out plenty of southern charm as she helps other entrepreneurs build their own profitable online businesses using the backdrop of her own real-life experiences and amazing results to help others achieve their own success.

Social Media Strategist

You can find her at MarthaGiffen.com

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.