054: Smart Small Business Marketing Ideas w/ Ally Piper

Posted on October 28, 2013 by Kalynn Amadio

Ally Piper

My guest this week is my good friend, Ideapreneur^TM and Marketing Director at Brighteyes Creative, Ally Piper. Ally is the creator of the Napkin Note Biz Plan, a simple yet powerful planning system for busy business owners and the founder of BrightIdeasForBiz.com, a blog dedicated to sharing a fresh perspective on running a business on your terms. She has been called a “unique blend of highly creative marketing guru and clear-headed manager of budgets and timeframes” and is known for turning napkin notes into business and marketing plans that bring the big picture into focus with achievable steps and results. Ally regularly consults with small business owners and nonprofit organizations on marketing and business strategy. To learn more about Ally and her work, visit:www.BrightIdeasForBiz.com

Small Business Marketing Ideas

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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053: Direct Marketing Miracles with Marty Marsh

Posted on October 21, 2013 by Kalynn Amadio

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Marty Marsh

Marty Marsh calls himself and the people he serves as their coach/mentor/consultant, soul proprietors. That’s spelled S-O-U-L.

Marty believes that having your own business is the best way to affect positive change in the world and his mission is to enroll 50,000-plus entrepreneurs to start businesses that will ultimately make a positive difference in the lives of the people that they serve, and thereby affect positive change, one client at a time.

He knows the joys and challenges of being self-employed and is a teacher at heart, offering a variety of ways for his clients to get the word out about who they are and what they do through stay-in-touch marketing. He loves working primarily with coaches and other holistic-type professionals to help them define success on their own terms, to create marketing strategies with them that allows them to serve as many clients as they can handle.

Direct Marketing Strategies

Today Kalynn and Marty will be discussing what Stay in Touch Marketing really is and specific tips on what business owners can and should do to get the best return on their marketing investment. They will also be discussing the positives and negatives of email marketing, direct marketing, and other strategies for businesses in this over-communicated world where messaging can get lost.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

052: Small Business Marketing – Out of the Box – B. Michelle Pippin

Posted on October 14, 2013 by Kalynn Amadio

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B Michelle Pippin

There’s certainly no shortage of business “gurus” vying for your attention, promising you full stadiums, dollars while you sleep and other business myths that often lead their clients feeling broke and bummed. But B. Michelle Pippin — the undisputed authority on creating clients for enterprising experts — is committed to doing the opposite and measures her own success by the increase her clients see to their bottom line.

Ruthlessly committed to creating unreasonable results for experts and small business owners all over the country, she founded www.womenwhowow.com, one of the fastest growing business development organizations for women, and has been featured on national and local media outlets giving real world, right now solutions for business owners creating their own success.

Small Business Marketing

Michelle is often described by her clients as relentless, grass-roots, passionate, profit-driven… and sometimes, even worse! But, if your expert business is pregnant with potential, and you are ready to (FINALLY!) give birth to consistent profit that fully leverages your passion and expertise, you’ve got to speak to Michelle!

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

051: Marketing Strategies on The Birthday Episode w/ Alan Berkson

Posted on October 7, 2013 by Kalynn Amadio

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Alan Berkson

Funny as it may sound, my guest on Monday is…ME!

My good friend Alan Berkson has agreed to guest host ACT LOCAL on Monday to interview me. While that might sound self indulgent to you — which it is — there is a method to my madness.

Monday happens to be my 50th birthday! Yeah me. So I’m turning the tables.

Alan and I will be looking at planning your Marketing Calendar for 2014. What steps should you take, especially if you’ve NEVER thought to build a true calendar before. I’ll hold your hand and walk you through it.

Join us for Marketing Strategies on this extra special birthday episode of ACT LOCAL Marketing.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Tweet Alan during the show and follow him @Berkson0

Don’t forget to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

050: Instagram Basics for Business – Sue B. Zimmerman

Posted on September 30, 2013 by Kalynn Amadio

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Sue B Zimmerman

Join us as we take an in-depth look at Instagram. Sue B. Zimmerman, aka Instagram Gal, is a passionate, successful, high energy entrepreneur, with the ability to read a changing market and to create revenue opportunities to leverage emerging consumer trends. Sue is the epitome of what it means to be social, both on and offline. With her extensive knowledge of social media, her ease and comfort with people, and her knowledge of effective branding, Sue is a master at connecting and empowering others to be successful entrepreneurs. She is a speaker, author (#1 eBook in Amazon Instagram Basics for Your Business) and business coach. To learn more about Sue and her work, visit:http://www.suebzimmerman.com/

Instagram Gal

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

049: Video Marketing with Author Alfred Poor

Posted on September 23, 2013 by Kalynn Amadio

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Alfred Poor

“Power Marketing” … online videos used as a powerful and cost-effective strategy for small businesses. Most Small business owners don’t have the time or money to focus on marketing. In most cases, they buy some ads and put up a sign and hope for the best. In fact, the traditional ways don’t work anymore to help companies get found by prospective customers and clients (except for a few niches such as bail bondsmen and insurance brokers). Adding video to your website gives a competitive advantage, but the big surprise is that it can take very little time and money, and you don’t have to own a computer or even touch a camera. A video not only makes it more likely that your prospects will find you, but it also makes them more likely to buy from you as well.

Alfred Poor, PhD, is president of The Center for Small Business, which is dedicated to helping small businesses grow and prosper by delivering practical solutions designed to make the most of a company’s scarce resources: time and money. He is a speaker and writer with an international reputation, and is the author of more than a dozen books including “Power Marketing for Small Business: How you can boost sales with low-cost video.” To learn more about Alfred and his work, visit: www.alfredpoor.com

Video Marketing

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.