Category Archives: Podcast

ACT LOCAL Marketing for Small Business Podcast Episodes

018: Content Marketing & Corporate Storytelling – Alan Berkson

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Content Marketing

Alan Berkson

Hurricane Sandy has passed and she is the reason my good friend [and really smart dude] Alan Berkson and I had to postpone his November debut on ACT LOCAL!

In this episode #18 Alan and I will be discussing content, context and curation; and the concept of corporate story worlds. You don’t want to miss this episode of ACT LOCAL Marketing.

Alan Berkson is founder and principal at the Intelligist Group, a business strategy advisory service. In a fast-changing economic and technological landscape, he specializes in fostering change within organizations to ensure growth and profitability. Beginning with an in-depth discovery process he applies a system for helping businesses move past blockages, leverage unidentified or underutilized assets, and identify opportunities for growth.

Mr. Berkson is a seasoned leader and innovator with diverse Director, C-Level, and Strategic Consultant experience. He has provided top-tier service to companies from one-person firms to enterprise-level corporations—across Wall Street, the United Nations and Main Street—by wielding his own brand of non-traditional business strategy. Twenty-five years of entrepreneurial experience in a broad range of vertical markets has given him a unique ability to help businesses find their “undiscovered assets.” His greatest successes have been in helping businesses maximize value from their core strengths and by aiding/nudging/cajoling the creative process.

Alan is also recently Director of Strategy and Business Development for Starlight Runner Entertainment. It’s here that he is looking to apply world-class entertainment content development techniques to help organizations tell better stories.

You can find Alan’s blog or follow him on Twitter: @berkson0 to learn more about what he’s up to.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Don’t forget to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

017: Growing Local Business Marketing – Adam Hommey – Help My Website Sell

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Growing Local Business

Adam Hommey

The first episode of 2013, episode #17 welcomes my guest is Adam Hommey. Adam and I will talk about growing your local business through the best use of online marketing. There’s a good chance we’ll discuss social media, website conversions and how to ratchet up your results in 2013.

Adam Hommey, Founder and Creator of Help My Website Sell© and The Business Creators’ Institute©, has taken his passion for helping small business owners and entrepreneurs succeed and is now putting it to work for YOU.

For years, Adam has been the “secret weapon” in the arsenal of dozens of internet marketers, executive marketing solution providers, and professional service providers such as attorneys, accountants, financial advisors, and the like.

His mentoring and teaching, delivered one-on-one, in group settings, and through detailed video, help you Emancipate the POWER of INFORMATION by converting more social media fans and followers as well as website visitors into prospects and customers and simplifying your internet marketing technology so you can get more customers, make more money, and make a bigger difference, now.

You can find Adam at The Business Creators Institue which is 100% free and very worth checking out.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Don’t forget to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

016: Small Business Trends 2013 with Laurie McCabe of SMB Group

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Small Business Trends 2013

Laurie McCabe

In this highly anticipated Episode #16 of ACT LOCAL we speak with Laurie McCabe about Mobile, the Cloud and Social Marketing in the Small to Mid sized business space.

Laurie McCabe brings more than 20 years of experience in the IT industry to her current role as Partner at SMB Group. Laurie has earned widespread recognition for her capabilities and insight in the SMB market in several areas, including cloud computing, mobile solutions, business solutions, social networking and collaboration, and managed services.

Prior to SMB Group, Laurie worked in analyst roles as a Partner at Hurwitz & Associates; Vice President of SMB Insights & Solutions at AMI-Partners; and Vice President at Summit Strategies, where her original research of the emerging cloud computing model earned her broad recognition as a thought leader in this area. Laurie’s nine years at Digital Equipment Corporation, including her last role as Director of Market and Competitive Intelligence, provide her with critical experience from the vendor perspective.

Laurie is frequently quoted in leading business and trade publications, and has been a featured speaker at many industry and vendor events, as well as contributor to SmallBusinessComputing.com. She is a 2011 Small Business Influencer Champion and a winner of the 2012 SMB 150 Awards, and she blogs often at http://lauriemccabe.com/.

You can also find Laurie on Twitter @LaurieMcCabe and at the SMB Group website

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

015: Choosing a Web Designer with Jann Mirchandani of Marketing Cafe

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Choosing a Web Designer

Jann Mirchandani

Unfortunately, this show had to be postponed due to Hurricane Sandy which struck the shores of NY the day I was to interview Jann. But now she’s with us and we’re ready to talk about choosing a web designer.

Jann Mirchandani is the principal and creative engine behind Marketing Café. Jann is an award-winning website designer specializing in online marketing strategy and implementation for small and mid-sized businesses and nonprofits. Jann marries her 20-plus years of marketing experience with the technical expertise to execute online marketing strategies for the real world.
Her industry expertise spans the financial sector, human resources and executive recruiting and non-profit. She is a frequent speaker to business groups on leveraging social media and inbound marketing. She is a Board Member of the Advertising Club of Westchester and has previously served on the board of AAUW New York State. Marketing Café is a certified woman-owned business.

I look forward to interviewing Jann who is a true local business owner in the best sense of the word. She works within her community helping other local businesses market online while building a bridge to more traditional marketing media. She will have great insights to share with us.

Contact: WestchesterMarketingCafe.com Phone: 914-806-7720

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

014: Cyber Monday Comes But Once a Year – Carol McManus

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It’s Cyber Monday and you know what that means? If you don’t, then you definitely need to tune in to ACT LOCAL Marketing.

Cyber Monday

Carol McManus

Today I am going to tackle Black Friday, Cyber Monday and Small Business Saturday head on, then you’re going to get some help with Facebook.

At the bottom of the hour, my good friend and Rockstar Radio show host, Carol McManus, of The LinkedIn Lady Show will join me to talk about LinkedIn.

So join us at for some Cyber Monday Marketing Madness.

Hear Carol Monday through Friday on The LinkedIn Lady Show on the All Business Radio Network.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

013: Pervasive Communications with Fred McClimans

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Pervasive Communications

Fred McClimans

Fred is a business strategist and advisor, with a diverse background and experience that ranges from startups to executive board rooms, and from small businesses to global enterprises. He’s here on Episode #13 of ACT LOCAL to discus pervasive communications.

Throughout his career, Fred has helped businesses become more competitive, adapt to changes in technology and market trends, and better serve the needs of their customers.

He accomplishes this by working directly with organizations to develop innovative opportunity-oriented strategies that leverage strong corporate branding, emerging technologies, and changes in consumer behavior to their advantage.

In addition to his work at firms such as Gartner, Ernst & Young and Newbridge Networks, Fred is also a start-up veteran, including the global competitive intelligence firm Current Analysis, which he launched to provide rapid, actionable insights and analysis about market events for business, consumer and financial organizations.

Over the course of his career, Fred has worked within a number of different industries, and helped guide a wide range of organizations, from local businesses to global enterprises.  He often shares his insights as a frequent speaker and guest on radio and online media programs. He has also authored a book on communications infrastructure and has been widely published as an editorial analyst, covering current events and long-term global trends through outlets such as IDG and CNN Online.

He is also an executive committee member of IntelliFest, an international conference on Applied AI technologies.

You can reach Fred at his blog-site, fredmcclimans.com and follow him on Twitter @fredmcclimans

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.