070: How To Make An App That Sells with Alex Genadinik

Posted on April 8, 2014 by Kalynn Amadio

Alex Genadinik

This entrepreneur knows how to make an app that sells and helps small businesses thrive. Alex Genadinik is a software developer, marketer, and an entrepreneur. He is the creator of the Problemio.com business apps which are some of the top mobile apps for planning and starting a business, with 350,000+ downloads across iOS, Android and Kindle. Alex is also the author of two business books. The first book is a guide on going from a business idea to starting a business. And the second book is a marketing book that teaches you how to get great exposure for your business. Both books can be found on www.Problemio.com . Alex has a B.S in Computer Science from San Jose State University.
Read more on Alex’s blog!

How To Make An App That Sells with Alex Genadinik

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How to Make An App That Sells with Alex Genadinik on #ACTLOCALmarketing business podcast.

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069: How To Start A Business with Ellen Rohr

Posted on April 1, 2014 by Kalynn Amadio

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Ellen Rohr

You may be an entrepreneur, but do you really know how to start a business? Ellen Rohr – The Plumber’s Wife turned Business Makeover Expert® – teaches the few things that make all the difference to your business success: Easy financial clean up, profitable pricing and powerful business planning. Ellen nearly sank her own family’s plumbing business. Then, she learned how to keep track of the money and make more of it. In turn, she has helped thousands of business owners start, fix and grow their companies.

Ellen is a successful franchisor, helping launch a plumbing franchise to 47 locations and $40 million in sales in under 2 years. Now, she is the president of Zoom Drain and Sewer, LLC, a new franchise company launching in Summer 2014. She is a columnist for Huffington Post, PHC News, and a contributor to many business journals and trade magazines. She provides “in the trenches” insight that business owners can relate to.

Ellen is the author of four business basics books: Where Did the Money Go?, How Much Should I Charge?, The Bare Bones Biz Plan and The Weekend Biz Plan.

How To Start A Business with Ellen Rohr

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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How to start a business over a weekend with The Plumber’s Wife @ellenrohr on #ACTLOCALmarketing…

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068: Business Automation – Kimberly Rinaldi Lessons in Joyful Living

Posted on March 25, 2014 by Kalynn Amadio

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Kimberly Rinaldi

We’ve discussed the importance of business automation to your small business success and growth on the podcast before, but it has been awhile. So I want to set up today’s training and address an underlying cause for not accomplishing this particular training. To help me out today is my special guest Kimberly Rinaldi.

Kimberly Rinaldi is a speaker, author, and radio show host with over 20 years in corporate and business development, and process improvement, Kimberly has created a highly successful coaching practice and now teaches Lessons in Joyful Living through her radio show on the Toginet Talk Radio Network. She believes in empowering others and that through it, you have the ability to break through any and all barriers. Thus allowing you to reach your greatest potential and joyfully step into your life purpose. What used to take weeks, months or even years can now be done in a matter of hours with her programs. To learn more about Kimberly and her work, visit: http://kimberlyrinaldi.com

Business Automation with Kimberly Rinaldi

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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What areas of my business should I automate? @KimberRinaldi knows on #podcast interview.

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067: Relationship Marketing Strategies To Double Your Business – Katrina Sawa

Posted on March 18, 2014 by Kalynn Amadio

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Katrina Sawa

Relationship marketing strategies increase customer retention. According to the HBR, a 5% increase in customer retention equals a 25-95% increase in profits. It’s time to put relationship marketing on the front burner of your marketing plan and we have just the guest to help you out.

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. Katrina is the creator of the JumpStart Your Marketing™ System and the author of Love Yourself Successful. She works with motivated entrepreneurs who want to start, grow and market your business the right way from the start. Katrina helps you move faster and more affordably towards your ultimate revenue and professional goals using online and offline marketing strategies, plus she kicks you in the butt to implement it all too! Katrina is a best selling author, energetic speaker and award-winning coach who has been featured on the Oprah and Friends XMRadioNetwork, various other print and online magazines, ABC and TheCW. She’s also a contributor for numerous women’s business organizations and websites such as the Women Speakers Association and Today’s Innovative Woman. To learn more about Katrina and her work, and to receive 5 free gifts just for listening to this podcast visit: http://www.jumpstartyourmarketing.com/freegifts

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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066: Social Media Marketing with Kelly McCormick Author Outsell Yourself

Posted on March 11, 2014 by Kalynn Amadio

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Kelly McCormick

As a small business owner, it’s often hard to figure out exactly how social media marketing fits into your marketing mix. What social media networking sites should you concentrate on? And how can you determine if your efforts are actually bringing in clients?

Even if, as a small business owner, you are dedicated to social media marketing, how can you turn your small following into revenue? These questions and so much more are covered in this interview with marketing strategist Kelly McCormick.

Kelly McCormick is a Business Growth and Marketing Strategist. She is also the author of the Top Ten Book OutSell Yourself. Kelly has helped hundreds of entrepreneurs and companies to increase their business. She knows how to position and price your products and services to really connect with buyers. She then develops marketing strategies that make sense and money. To learn more about Kelly and her work, visit: OutSellYourself.com.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Social Media Marketing with Kelly McCormick Author Outsell Yourself

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How can you Outsell Yourself? Author @KellyMcCormick_ has the A to this Q on #podcast interview
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060: Corporate Storytelling and Brand Narrative w/ Lori Saitz

Posted on January 28, 2014 by Kalynn Amadio

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Lori Saitz

In corporate storytelling, the main character may be a person or the company itself and how a problem was resolved and the conflicts and tension that happened as a result of the problem.

Stories are what people remember in good marketing and what holds their interest. Not necessarily facts and figures, especially at the outset of building a relationship with potential clients or customers.

So how can a small business infuse good corporate storytelling and brand narrative into their existing online media? Here’s where my guest comes in.

Lori Saitz has more than 20 years of experience in marketing, corporate communications and broadcasting. She is the founder and CEO of Zen Rabbit, which is a company that helps business people say thank you to their customers. Immediately prior to launching Zen Rabbit, Lori worked as a radio personality and voice over talent in South Florida.

She’s currently in the process of a professional transition, which we discuss on Episode 60 of ACT LOCAL Marketing.

Lori is currently a member of the peer-to-peer strategy organization Her Corner. She has served as a pre-GED teacher and an adult literacy tutor and is an enthusiastic proponent for increasing literacy worldwide. She is a past president of a local Toastmasters International chapter and is a sought-after speaker for business meetings and conferences nationwide.

Lori spends her spare time at the gym and you may find her perusing the racks at Banana Republic, which she claims contributes to inspiring her creativity.

Corporate Storytelling and Brand Narrative

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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