108: Producing a Podcast with Kelly St. Clair

Posted on January 20, 2015 by Kalynn Amadio

Kelly St. Clair of St. Clair Productions

Producing a podcast is not a time consuming process surrounded by a technology minefield. Not when you know a podcast producer like Kelly St Clair.

Having spent years honing skills in customer relations and client management in corporate America, Kelly realized her penchant for organization and direction could be paired with her love of internet radio. A longtime friend asked her to partner as a radio producer of her very successful radio program and a new business was born. Kelly has booked very high profile guests for her clients including Arun Ghandi, Lisa Williams, Dr. Lissa Rankin, Chris Hogan of the Dave Ramsey company, and many Hay House authors, to name a few. She has since launched her own production company, St.Clair Productions, and continues to make show hosts’ lives easier with her show production and promotion so all the host needs to do is show up!

Full disclosure, Kelly is the producer of ACT LOCAL Marketing for Small Business and The Boomer’s Ultimate Guide Podcast.

Producing a Podcast with Kelly St. Clair

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

107: Ghostwriting Books with Julie Anne Eason

Posted on January 13, 2015 by Kalynn Amadio

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Julie Anne Eason – Ghostwriter

Ghostwriting books was not how she began her professional career.

Julie Anne Eason has been a professional writer for over 20 years. After figuring out that fiction writing wasn’t for her, she turned to freelance journalism and copywriting for a living. As technology advanced, she witnessed the balance of power in the publishing industry shift. Once the big New York publishers held all the cards. Writers were “lucky” if they could land an agent or a book contract. But now individuals are taking the initiative and writing, publishing, and marketing their own books without the need for an agent or publisher to give them a chance — which means that finally businesses, non-profits, and entrepreneurs can take advantage of the amazing power of books.

Today she ghostwrites full-length books for entrepreneurs, speakers, coaches, CEOs, and other business people who want to expand their reach and build their brands. And most recently she has combined her love for marketing and writing to create The Successful Author Podcast, where she interviews book industry experts on writing, publishing, and marketing books.

Ghostwriting Books with Julie Anne Eason

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

106: Small Business Trends 2015 w/ Laurie McCabe

Posted on January 6, 2015 by Kalynn Amadio

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Laurie McCabe

It’s a New Year… and that means new trends. Business is always changing and to keep up, we need an expert to keep us on track. My favorite business trends 2015 specialist Laurie McCabe is here to talk about trends in the Small to Mid-sized business space as we move into a new year.

Laurie McCabe brings more than 20 years of experience in the IT industry to her current role at SMB Group. Laurie has built widespread recognition for her capabilities and insights in the small and medium business (SMB) market in several areas, including cloud computing, mobile solutions, business solutions, social networking and collaboration, and managed services. Continue reading →

105: How To Become An Author – Kalynn Amadio

Posted on December 16, 2014 by Kalynn Amadio

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How To Become An Author

This is my story of how to become an author. You have heard me speak about the fact that I wrote a book that has not been published yet, mostly because I did the process half-ass backwards. The book I have written titled, “The Boomer’s Ultimate Guide To Social Media” was originally conceived as a self-published book to use as part of my business marketing. Yet the project took on a life of it’s own.

Let me tell you the correct process for writing a non-fiction book. You first have to decide what the book is for. Continue reading →

104: The Go Giver Bob Burg

Posted on December 9, 2014 by Kalynn Amadio

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Bob Burg, Author of The Go-Giver

A highly sought-after speaker at corporate conferences and entrepreneurial events, Bob Burg is best known as coauthor of the business parable, “The Go-Giver”. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money you makes is directly proportional to how many people you serve. And, he is also an unapologetic animal fanatic. Bob has written four books that have sold over 250,000 copies each.

He believes his newest book, Adversaries into Allies: Win People Over Without Manipulation or Coercion is by far his most important work yet.

I asked Bob to give us his 5 principles of Ultimate Influence and to explain the premise of his new book. Do we begin all sales relationships as adversaries? See what Bob Burg, author of The Go Giver has to say on this #ACTLOCALmarketing interview.

Reach Bob here: Burg.com

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

The Go Giver Author Bob Burg

103: Setting Your Marketing Calendar 2015

Posted on December 2, 2014 by Kalynn Amadio

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Setting A Marketing Calendar 2015

Having a marketing calendar 2015 saves you from making a common small business marketing mistake…or what I like to call…spaghetti marketing. The throw it at the wall and see if it sticks approach to small business marketing is a real killer. And here’s why.

It’s very easy to make a wrong decision based on anecdotal evidence. We tend to hang with other people who reflect our values, likes, dislikes and habits. In fact, funny enough, if you were to write out an avatar or profile for your ideal client, you would notice that they start to resemble…YOU!

Resources:
Asana.com
Canva.com

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

Setting Your Marketing Calendar 2015 Episode 103 ACT LOCAL Marketing for Small Business

Part of my personal Marketing Calendar 2015 is to step up my use of LinkedIn.

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Via Salesforce