082: The Queen of Copywriting – Beverly Bergman

Posted on July 1, 2014 by Kalynn Amadio

Beverly Berman

Good copywriting can be the single most important component to high conversion rates. Knowing how to write benefits rather than features is problem every rookie stumbles over, but I have a solution for you today.

Beverly, a.k.a. The Queen of Copywriting, is an award-winning twenty-year veteran in the marketing industry who blends her incomparable understanding of exactly what your clients need to hear in order to make a buying decision, with an amazing talent for creating compelling marketing messages for her clients worldwide. She is considered one of the top direct-response copywriters in her field today, with an opt-in page that consistently pulls a 77% click-through rate. She focuses on helping companies to unearth and optimize the right keywords and get higher conversions that allow them to work with more of their ideal clients, so they make more money and have more fun doing it!

Exploring what was working and not working in her business and her life, led Beverly on a path where she chose to be more open and vulnerable — and to quote her favorite Robert Frost poem, “…and that has made all the difference.” To learn more about Beverly and her copywriting work, visit: www.TurningCopyIntoGold.com

The Queen of Copywriting – Beverly Bergman

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081: Charisma on Camera with Sandra Dee Robinson

Posted on June 24, 2014 by Kalynn Amadio

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Sandra Dee Robinson

Charisma on Camera may come naturally to some. For those of you who are more like a deer in the headlights, guest Sandra Dee Robinson can make you ready for your close up.

Sandra Dee Robinson has spent nearly all of her life in front of a camera: as an actor (including Another World, Sunset Beach, Bold and the Beautiful, General Hospital, Days of Our Lives, Two and a Half Men, Criminal Minds, Secret Life of an American Teenager and TV movies) and as a TV host and product spokesperson.

You might think then, talking directly into camera or speaking on a stage would seem like a natural thing for her to do. Far from it! “I was extremely shy but comfortable behind a character (acting). When people began to ask me to support a charity on stage, or sell a product, even be interviewed and they said, ‘Just be yourself!’ I was so lost.”

As it usually happens with persistence, there came a day of a breakthrough; exhaustion and a funny circumstance onstage of an infomercial shoot had Sandra unexpectedly enjoying being “herself” on a stage. She was relaxed, having fun, and getting her message across in her own unique way. Suddenly, moments of her training experiences came back to her and it all finally started to make sense!

What Sandra teaches at Charisma on Camera is a super-condensed and individualized combination of her training and experience that can help anyone feel better, look better and perform better without all of the years of frustration and pain, and outrageous spending that she did!

Sandra has been coaching entertainment reporters and television hosts, and she founded Charisma on Camera to expand her clientele to professionals in any field. Her current clients include authors, life coaches, experts in their fields that want to find their star qualities, confidence, and comfort level to establish themselves as an expert guest, successful speaker or host their own show. – See more at:charismaoncamera.com

Charisma on Camera with Sandra Dee Robinson

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080: Social Media Secret Sauce with Cindy Morrison

Posted on June 17, 2014 by Kalynn Amadio

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Cindy Morrison

There is a secret sauce to social media that any savvy business owner can develop and guest Cindy Morrison has the recipe!

Emmy-winning journalist Cindy Morrison teaches everyone from network TV journalists to corporate CEOs how to strategically use social media to build brand loyalty, raving fans and their bottom line. Her social media savvy has been highlighted on national TV shows like FOX News, CBS’s “The Talk”, The Washington Post, The New York Post & The Huffington Post. Good Morning America’s Tory Johnson calls Cindy her favorite Social Media Strategist and they’ve spent two years together on the 2011 and 2012 National Spark and Hustle Tour to help women entrepreneurs across the country make more money. Cindy has helped create social media buzz at events from star-studded Hollywood fundraisers & red carpet events to national conferences.

The 20 year TV news anchor and investigative reporter discovered the power of this media to connect with viewers and get exclusives. After corporate downsizing, Cindy reinvented herself as a nationally sought speaker and used the platform to promote her self-published book. Her social media marketing strategy sold more copies of “Girlfriends 2.0″ in the first month alone than the vast majority of first time authors ever sell! That’s when Cindy developed her SOCIALVENTION programs and coaching to show entrepreneurs as well as big corporations & franchises how to utilize social media engagement, video and branding to rise above the competition and not only survive but thrive our changing world. To learn more about Cindy and her work, visit: CindyWMorrison.com

Social Media Secret Sauce with Cindy Morrison

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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079: Product Development and Entrepreneurs – Megan Tull

Posted on June 10, 2014 by Kalynn Amadio

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Megan Tull

Today’s guest is going to help us with product development among other things. There is a need for products or programs to sell if you are a service provider. Having actual products will allow you to leverage your intellectual property. After all, that’s what you’re selling people, right?

Megan Tull is a wife, a mother of three and an entrepreneur. She currently owns two companies, Silverlining Concepts, LLC and Ultimate Bodies Pilates. Megan is an Entrepreneur Success Strategist, a Transformational Leader, Speaker, Author, a Certified Life Coach and a Comprehensively Trained Certified Peak Pilates Instructor. She is the creator and host of the globally recognized Step Into Success Summit for Women Entrepreneurs.

Megan has been an entrepreneur for over 25 years and has built 7 businesses from the ground up, so she knows a thing or two about business. She has also helped 1000’s of small business owners reach their financial goals. She customizes personalized packages to assist individuals in transforming their mind, their businesses and their lives. Her specialty and her passion is to empower individuals to own their value to they can share their gifts and get paid generously for it! Megan also teaches her clients how to live authentic, joyful lives focusing on self-care life balance and life purpose.

She is currently writing a book, that encompasses much of the work she assists her clients with called “The Passion Belief Method – Own Your Value and Earn Your Worth”. She’s so excited to be fulfilling one of her lifelong dreams by writing this book. The book is expected to be out in Fall of 2014. To learn more about Megan and her work, visit: www.megantull.com

Product Development and Entrepreneurs – Megan Tull

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
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078: Build a Buyer Persona – Market Research – Fred McClimans

Posted on June 3, 2014 by Kalynn Amadio

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Fred McClimans

The big guys often use market research to feed their marketing machine. One great use of market data is building a buyer persona.

Fred McClimans is a business and market advisor, with a diverse background and experience that ranges from startups to executive board rooms and from small businesses to global enterprises.

Fred McClimans is the Managing Director of the McClimans Group, a firm helps businesses uncover and understand the voice of their customers, their competitors and their market, developing business, product and digital marketing strategies that strengthen their brand and market position. Fred is also a Principle in the Intelligist Group, a consultancy that helps develop brands through advocacy and community engagement.

Over the course of his career, Fred has worked within a number of different industries, and helped guide a wide range of organizations, from local businesses to global enterprises. In addition to his work at firms such as Gartner and Ernst & Young, Fred is also a start-up veteran, including the global market intelligence and analyst firm Current Analysis, which he founded in the late 1990’s to provide real-time analysis and insights on trends and events in the digital technology and services markets.

Some of his recent clients include ESPN, where he assisted with social fan engagement strategies, and Clarabridge, a leader in the Customer Experience Management market, where he helped infuse an element of customer-centric understanding into their business and marketing strategy.

Build A Buyer Persona – Market Research – Fred McClimans

Also mentioned on this Episode is Hubspot

You can reach Fred at his blog-site, fredmcclimans.com and follow him on Twitter @fredmcclimans

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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077: Guerrilla Publicity Crash Course – Jill Lublin

Posted on May 27, 2014 by Kalynn Amadio

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Jill Lublin

You’re getting a Guerrilla Publicity Crash Course today with guest Jill Lublin. Jill is an international speaker on the topics of Radical Influence, Publicity, Networking and referrals. She is the author of 3 Best Selling books including Get Noticed…Get Referral” (McGraw Hill) and co-author of Guerrilla Publicity (Adams Media) and Networking Magic (Morgan James). Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 20 years experience working with over 100,000 people plus national and international media. Jill teaches Crash Course in Publicity as both live events and live webinars and consults and speaks all over the world. To learn more about Jill and her work, visit: jilllublin.com

Episode 077: Guerrilla Publicity Crash Course with Jill Lublin

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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Check out this interview for even more PR insights

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