062: Niche Marketing with Author Stephanie Chandler

Posted on February 11, 2014 by Kalynn Amadio

Stephanie Chandler

Niche marketing may be a new term for you, but it really means narrowing your focus to the exact clients or businesses you want to be dealing with day in and day out. Manipulative sales tactics, long sales letters with big and bold headlines, and spammy emails aren’t the only way to get visibility and capture sales online. My guest this week shows us how to own your niche and open doors by sharing knowledge you likely give away daily.

Stephanie Chandler is an author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business, From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products, and LEAP! 101 Ways to Grow Your Business.

Stephanie is also founder and CEO of BusinessInfoGuide.com, a directory of resources for entrepreneurs, and Authority Publishing, a custom publisher specializing in non-fiction books. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur magazine, BusinessWeek, and Wired magazine, and she is a contributing blogger for Forbes.

Niche Marketing That Will Help You Own Your Niche

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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050: Instagram Basics for Business – Sue B. Zimmerman

Posted on September 30, 2013 by Kalynn Amadio

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Sue B Zimmerman

Join us as we take an in-depth look at Instagram. Sue B. Zimmerman, aka Instagram Gal, is a passionate, successful, high energy entrepreneur, with the ability to read a changing market and to create revenue opportunities to leverage emerging consumer trends. Sue is the epitome of what it means to be social, both on and offline. With her extensive knowledge of social media, her ease and comfort with people, and her knowledge of effective branding, Sue is a master at connecting and empowering others to be successful entrepreneurs. She is a speaker, author (#1 eBook in Amazon Instagram Basics for Your Business) and business coach. To learn more about Sue and her work, visit:http://www.suebzimmerman.com/

Instagram Gal

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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019: Copywriting Tips with Copywriter Kathryn Aragon of Crazy Egg

Posted on January 21, 2013 by Kalynn Amadio

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Kathryn Aragon

Content is King and a good copywriter is worth their weight in Gold.

This interview on ACT LOCAL is full of strategy and insight and good copywriting tips for your website, email, ebooks and any other written communication created for your ideal audience.

And this guest is worth double her weight in platinum.

Kathryn Aragon is an award-winning copywriter who specializes in social content marketing and high-performance web copy. She is also the creator of the C4 Marketing Method.

She blogs for her own website, KathrynAragon.com, and Crazy Egg, and she develops ebooks and products that help marketers develop new marketing strategies that build engagement and loyalty without taking over their business.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

018: Content Marketing & Corporate Storytelling – Alan Berkson

Posted on January 14, 2013 by Kalynn Amadio

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Alan Berkson

Hurricane Sandy has passed and she is the reason my good friend [and really smart dude] Alan Berkson and I had to postpone his November debut on ACT LOCAL!

In this episode #18 Alan and I will be discussing content, context and curation; and the concept of corporate story worlds. You don’t want to miss this episode of ACT LOCAL Marketing.

Alan Berkson is founder and principal at the Intelligist Group, a business strategy advisory service. In a fast-changing economic and technological landscape, he specializes in fostering change within organizations to ensure growth and profitability. Beginning with an in-depth discovery process he applies a system for helping businesses move past blockages, leverage unidentified or underutilized assets, and identify opportunities for growth.

Mr. Berkson is a seasoned leader and innovator with diverse Director, C-Level, and Strategic Consultant experience. He has provided top-tier service to companies from one-person firms to enterprise-level corporations—across Wall Street, the United Nations and Main Street—by wielding his own brand of non-traditional business strategy. Twenty-five years of entrepreneurial experience in a broad range of vertical markets has given him a unique ability to help businesses find their “undiscovered assets.” His greatest successes have been in helping businesses maximize value from their core strengths and by aiding/nudging/cajoling the creative process.

Alan is also recently Director of Strategy and Business Development for Starlight Runner Entertainment. It’s here that he is looking to apply world-class entertainment content development techniques to help organizations tell better stories.

You can find Alan’s blog or follow him on Twitter: @berkson0 to learn more about what he’s up to.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Don’t forget to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

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Category Archives: Content

018: Content Marketing & Corporate Storytelling – Alan Berkson