Tag Archives: entrepreneurship

109: Selling A Business with Fred McClimans

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Fred McClimans on Selling A Business

What is the process of selling a business? Are there lessons to bring form the startup phase that apply to the sale phase of business building. Developing customer loyalty, employee loyalty, paying yourself and setting the wheels in motion to succeed down the road. These are but a few of the “simple” topics my guest today will help us navigate.

Fred McClimans is a business and market advisor, with a diverse background and experience that ranges from startups to executive board rooms and from small businesses to global enterprises.

Fred McClimans is the Managing Director of the McClimans Group, a firm helps businesses uncover and understand the voice of their customers, their competitors and their market, developing business, product and digital marketing strategies that strengthen their brand and market position. Fred is also a Principle in the Intelligist Group, a consultancy that helps develop brands through advocacy and community engagement.

Over the course of his career, Fred has worked within a number of different industries, and helped guide a wide range of organizations, from local businesses to global enterprises.  In addition to his work at firms such as Gartner and Ernst & Young, Fred is also a start-up veteran, including the global market intelligence and analyst firm Current Analysis, which he founded in the late 1990’s to provide real-time analysis and insights on trends and events in the digital technology and services markets.

Some of his recent clients include ESPN, where he assisted with social fan engagement strategies, and Clarabridge, a leader in the Customer Experience Management market, where he helped infuse an element of customer-centric understanding into their business and marketing strategy.

You can reach Fred at his blog-site, fredmcclimans.com and follow him onTwitter @fredmcclimans

Selling A Business with Fred McClimans

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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105: How To Become An Author – Kalynn Amadio

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How To Become An Author

This is my story of how to become an author. You have heard me speak about the fact that I wrote a book that has not been published yet, mostly because I did the process half-ass backwards. The book I have written titled, “The Boomer’s Ultimate Guide To Social Media” was originally conceived as a self-published book to use as part of my business marketing. Yet the project took on a life of it’s own.

Let me tell you the correct process for writing a non-fiction book. You first have to decide what the book is for. Continue reading →

104: The Go Giver Bob Burg

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Bob Burg, Author of The Go-Giver

A highly sought-after speaker at corporate conferences and entrepreneurial events, Bob Burg is best known as coauthor of the business parable, “The Go-Giver”.  Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money you makes is directly proportional to how many people you serve. And, he is also an unapologetic animal fanatic. Bob has written four books that have sold over 250,000 copies each.

He believes his newest book, Adversaries into Allies: Win People Over Without Manipulation or Coercion is by far his most important work yet.

I asked Bob to give us his 5 principles of Ultimate Influence and to explain the premise of his new book. Do we begin all sales relationships as adversaries? See what Bob Burg, author of The Go Giver has to say on this #ACTLOCALmarketing interview.

Reach Bob here: Burg.com

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

The Go Giver Author Bob Burg

103: Setting Your Marketing Calendar 2015

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Setting A Marketing Calendar 2015

Having a marketing calendar 2015 saves you from making a common small business marketing mistake…or what I like to call…spaghetti marketing. The throw it at the wall and see if it sticks approach to small business marketing is a real killer. And here’s why.

It’s very easy to make a wrong decision based on anecdotal evidence. We tend to hang with other people who reflect our values, likes, dislikes and habits. In fact, funny enough, if you were to write out an avatar or profile for your ideal client, you would notice that they start to resemble…YOU!

Resources:
Asana.com
Canva.com

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

Setting Your Marketing Calendar 2015 Episode 103 ACT LOCAL Marketing for Small Business

Part of my personal Marketing Calendar 2015 is to step up my use of LinkedIn.

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How to Increase Productivity

Via Salesforce

102: Starting A Business – Entrepreneur Ace Chapman

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Most entrepreneurs starting a business take up the project from scratch. They start at step one and often struggle for years to make that business financially successful. What if there were a better way?

Ace Chapman is a Micro Private Equity Investor who has acquired 15 offline businesses and sold 13 of them. He has also acquired 24 online properties, the first of which was CoolWallStreet. Ace bought the business grew it to 250,000 members and sold it 15 years ago at the age of 19. Over the last 4 years he has worked with Gen-Yers helping them buy, sell, and grow businesses in their local market.

Ace shares valuable insights on the alternative to starting a business from scratch. There is a faster, easier and more fun way to make a business profitable.

Website: http://acechapman.com
Email: ace [at] acechapman [dot] com

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

Starting A Business –  Entrepreneur Ace Chapman

 

100: The Boomers Ultimate Guide – Alan Berkson Turns The Mic Around

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The Boomers Ultimate Guide

Alan Berkson of Freshdesk turns the mic around!

My great friend Alan Berkson has stopped by to turn the mic around and interview me about my latest endeavor, The Boomers Ultimate Guide on this 100th episode of ACT LOCAL Marketing for Small Business.

As always, my go to guy Alan Berkson was ready to help celebrate this monumental day on the ACT LOCAL podcast. Episode 100! Woohoo! Alan is Director of Community Outreach for Freshdesk, a cloud based customer service solution provider.

Alan is one of the smartest dudes I know. He shows up with a fresh perspective and always seems to ask the right questions. That is invaluable when you are building a business.

You can find Alan on Twitter: @Berkson0

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

Episode 100: The Boomers Ultimate Guide – Alan Berkson Turns The Mic Around