Tag Archives: marketing

124: Discover The Branding Experience – Mitch Dowell

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Mich Dowell- Branding Experience

What is the branding experience — every interaction between an individual and a tangible or intangible brand artefact can be seen as a brand experience.. is Mitch Dowell is the Founder & Creative Director of Branding Experiences, a marketing, branding and design company in the Baltimore/DC metro area. Mitch started his corporate
marketing career in 1997, working for a variety of startups during the dot.com and postdot.com boom. Among many marketing disciplines, his primary focus is on the initial,
visual branding experience.

“Branding Experiences”, however, is more than a company name, he says it’s a mindset – and one that every small business and underdog brand should adopt. Mitch is here today to help explain what that is all about and how small businesses can leverage that mindset to better make a connection with their target audience.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

The Branding Experience – Mitch Dowell

119: Westchester Marketing Consultant Jann Mirchandani

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Westchester Marketing Consultant

Jann Mirchandani- Westchester Marketing Consultant

If you need a Westchester marketing consultant, you can’t do better than Jann Mirchandani!

Jann is the principal and creative engine behind Marketing Café. Jann is an award-winning website designer specializing in online marketing strategy and implementation for small and mid-sized businesses and nonprofits. Jann marries her 20-plus years of marketing experience with the technical expertise to execute online marketing strategies for the real world.

Her industry expertise spans the financial sector, human resources and executive recruiting and non-profit. She is a frequent speaker to business groups on leveraging social media and inbound marketing. She is a Board Member of the Advertising Club of Westchester and has previously served on the board of AAUW New York State. Marketing Café is a certified woman-owned business.

Contact Jann: WestchesterMarketingCafe.com

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Westchester Marketing Consultant – Jann Mirchandani

118: Decide The Ultimate Success Trigger- Jim Palmer

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Decide The Ultimate Success Trigger

Jim Palmer Newsletter Guru

Jim Palmer is a marketing and business building expert and in demand coach. He is the founder of the Dream Biz Academy and Dream Business Coaching and Mastermind Program. Jim is the host of Newsletter Guru TV, the hit weekly Web TV show watched by thousands of entrepreneurs and small business owners and he is also the host of Stick Like Glue Radio, a weekly podcast based on Jim’s unique brand of smart marketing and business building strategies. Jim is best known internationally as ‘The Newsletter Guru” and creator of No Hassle Newsletters, the ultimate ‘done-for-you’ newsletter marketing program used by hundreds of clients in nine countries. He is the author of five books and his sixth book, Decide: The Ultimate Success Trigger is his most important book yet.

Contact Jim: thenewsletterguru.com

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Decide The Ultimate Success Trigger  – Jim Palmer

 

105: How To Become An Author – Kalynn Amadio

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How To Become An Author

This is my story of how to become an author. You have heard me speak about the fact that I wrote a book that has not been published yet, mostly because I did the process half-ass backwards. The book I have written titled, “The Boomer’s Ultimate Guide To Social Media” was originally conceived as a self-published book to use as part of my business marketing. Yet the project took on a life of it’s own.

Let me tell you the correct process for writing a non-fiction book. You first have to decide what the book is for. Continue reading →

104: The Go Giver Bob Burg

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Bob Burg, Author of The Go-Giver

A highly sought-after speaker at corporate conferences and entrepreneurial events, Bob Burg is best known as coauthor of the business parable, “The Go-Giver”.  Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money you makes is directly proportional to how many people you serve. And, he is also an unapologetic animal fanatic. Bob has written four books that have sold over 250,000 copies each.

He believes his newest book, Adversaries into Allies: Win People Over Without Manipulation or Coercion is by far his most important work yet.

I asked Bob to give us his 5 principles of Ultimate Influence and to explain the premise of his new book. Do we begin all sales relationships as adversaries? See what Bob Burg, author of The Go Giver has to say on this #ACTLOCALmarketing interview.

Reach Bob here: Burg.com

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

The Go Giver Author Bob Burg

103: Setting Your Marketing Calendar 2015

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Setting A Marketing Calendar 2015

Having a marketing calendar 2015 saves you from making a common small business marketing mistake…or what I like to call…spaghetti marketing. The throw it at the wall and see if it sticks approach to small business marketing is a real killer. And here’s why.

It’s very easy to make a wrong decision based on anecdotal evidence. We tend to hang with other people who reflect our values, likes, dislikes and habits. In fact, funny enough, if you were to write out an avatar or profile for your ideal client, you would notice that they start to resemble…YOU!

Resources:
Asana.com
Canva.com

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

Setting Your Marketing Calendar 2015 Episode 103 ACT LOCAL Marketing for Small Business

Part of my personal Marketing Calendar 2015 is to step up my use of LinkedIn.

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How to Increase Productivity

Via Salesforce