075: Local Business Marketing In The Trenches – Vicky Lyashenko

Posted on May 13, 2014 by Kalynn Amadio

Vicky Lyashenko

Local Business Marketing in the trenches is changing every day (and sometimes seems like every hour). Small business and local business marketing professionals like Vicky Lyashenko know what’s working and what’s passé which saves you time and money chasing the wrong white rabbit.

Vicky Lyashenko is a wife, mom, speaker, and trainer. She helps and empowers local business owners to implement social media, email marketing, and word of mouth marketing to stand out online and create a raving customer base. Vicky has built a successful consulting business – Small Business Gal, based on the principals she teaches. To learn more about Vicky and her work, visit: SmallBusinessGal.com

Local Business Marketing In The Trenches

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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Local Business Marketing success stories from @VickyLyashenko on #ACTLOCALmarketing #podcast…

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052: Small Business Marketing – Out of the Box – B. Michelle Pippin

Posted on October 14, 2013 by Kalynn Amadio

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B Michelle Pippin

There’s certainly no shortage of business “gurus” vying for your attention, promising you full stadiums, dollars while you sleep and other business myths that often lead their clients feeling broke and bummed. But B. Michelle Pippin — the undisputed authority on creating clients for enterprising experts — is committed to doing the opposite and measures her own success by the increase her clients see to their bottom line.

Ruthlessly committed to creating unreasonable results for experts and small business owners all over the country, she founded www.womenwhowow.com, one of the fastest growing business development organizations for women, and has been featured on national and local media outlets giving real world, right now solutions for business owners creating their own success.

Small Business Marketing

Michelle is often described by her clients as relentless, grass-roots, passionate, profit-driven… and sometimes, even worse! But, if your expert business is pregnant with potential, and you are ready to (FINALLY!) give birth to consistent profit that fully leverages your passion and expertise, you’ve got to speak to Michelle!

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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051: Marketing Strategies on The Birthday Episode w/ Alan Berkson

Posted on October 7, 2013 by Kalynn Amadio

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Alan Berkson

Funny as it may sound, my guest on Monday is…ME!

My good friend Alan Berkson has agreed to guest host ACT LOCAL on Monday to interview me. While that might sound self indulgent to you — which it is — there is a method to my madness.

Monday happens to be my 50th birthday! Yeah me. So I’m turning the tables.

Alan and I will be looking at planning your Marketing Calendar for 2014. What steps should you take, especially if you’ve NEVER thought to build a true calendar before. I’ll hold your hand and walk you through it.

Join us for Marketing Strategies on this extra special birthday episode of ACT LOCAL Marketing.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Tweet Alan during the show and follow him @Berkson0

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050: Instagram Basics for Business – Sue B. Zimmerman

Posted on September 30, 2013 by Kalynn Amadio

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Sue B Zimmerman

Join us as we take an in-depth look at Instagram. Sue B. Zimmerman, aka Instagram Gal, is a passionate, successful, high energy entrepreneur, with the ability to read a changing market and to create revenue opportunities to leverage emerging consumer trends. Sue is the epitome of what it means to be social, both on and offline. With her extensive knowledge of social media, her ease and comfort with people, and her knowledge of effective branding, Sue is a master at connecting and empowering others to be successful entrepreneurs. She is a speaker, author (#1 eBook in Amazon Instagram Basics for Your Business) and business coach. To learn more about Sue and her work, visit:http://www.suebzimmerman.com/

Instagram Gal

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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049: Video Marketing with Author Alfred Poor

Posted on September 23, 2013 by Kalynn Amadio

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Alfred Poor

“Power Marketing” … online videos used as a powerful and cost-effective strategy for small businesses. Most Small business owners don’t have the time or money to focus on marketing. In most cases, they buy some ads and put up a sign and hope for the best. In fact, the traditional ways don’t work anymore to help companies get found by prospective customers and clients (except for a few niches such as bail bondsmen and insurance brokers). Adding video to your website gives a competitive advantage, but the big surprise is that it can take very little time and money, and you don’t have to own a computer or even touch a camera. A video not only makes it more likely that your prospects will find you, but it also makes them more likely to buy from you as well.

Alfred Poor, PhD, is president of The Center for Small Business, which is dedicated to helping small businesses grow and prosper by delivering practical solutions designed to make the most of a company’s scarce resources: time and money. He is a speaker and writer with an international reputation, and is the author of more than a dozen books including “Power Marketing for Small Business: How you can boost sales with low-cost video.” To learn more about Alfred and his work, visit: www.alfredpoor.com

Video Marketing

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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042: Jeanius Social Media Marketing Plan with Jean Scally

Posted on July 29, 2013 by Kalynn Amadio

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Jean Scally

The New Rules of Marketing Can Kill Your
Business If You Don’t Know Them

97% of all consumers use online media to research products or services. That includes videos, search engines, social media, and mobile web technologies. If you think that this is something that only “young people” use, you are wrong! Most of the buying public now uses them to make purchasing decisions.

The marketing paradigm has shifted from one-way “push” messaging to social media, which is a multi-point conversation. These conversations are happening online… whether you participate or not. If you haven’t adapted your strategy, you will be left behind.

Whether you need to build a list, or grow a loyal fan base-there’s a Jeanius solution for you. My guest and I will discuss custom marketing plans to take advantage of cutting-edge social media, lead capture, and automated response systems.

Social Media Marketing Plan

Jean Scally is a best-selling author, internationally recognized marketing strategist, exciting trainer, and dynamic speaker. Jean has been working with technology and business for more than 20 years. Today, she is the creative force behind Jeanius Marketing, a technology-savvy marketing firm based in Southern California and with clients around the globe. Jean specializes in on-line and off-line marketing that generates an unprecedented amount of exposure for her clients resulting in a steady stream of customers, and significant growth in both new and repeat sales. To learn more about Jean and her work, visit:http://jeanius-marketing.com/index.html

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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ACT LOCAL

Marketing for Small Business Podcast

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