066: Social Media Marketing with Kelly McCormick Author Outsell Yourself

Posted on March 11, 2014 by Kalynn Amadio

Kelly McCormick

As a small business owner, it’s often hard to figure out exactly how social media marketing fits into your marketing mix. What social media networking sites should you concentrate on? And how can you determine if your efforts are actually bringing in clients?

Even if, as a small business owner, you are dedicated to social media marketing, how can you turn your small following into revenue? These questions and so much more are covered in this interview with marketing strategist Kelly McCormick.

Kelly McCormick is a Business Growth and Marketing Strategist. She is also the author of the Top Ten Book OutSell Yourself. Kelly has helped hundreds of entrepreneurs and companies to increase their business. She knows how to position and price your products and services to really connect with buyers. She then develops marketing strategies that make sense and money. To learn more about Kelly and her work, visit: OutSellYourself.com.

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Social Media Marketing with Kelly McCormick Author Outsell Yourself

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How can you Outsell Yourself? Author @KellyMcCormick_ has the A to this Q on #podcast interview
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065: Brand Building and Increasing Sales on TV – John Scherer the Video Professor

Posted on March 4, 2014 by Kalynn Amadio

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John Scherer: The Video Professor

Today John is a marketing expert who uses TV and the Internet to bring brand awareness to companies, their products, and services as Host of a television show called “Products in the News”.

After 20 years of brand building and sales expertise through his famous “Video Professor” TV advertisements, John was inspired to create an easy and economical way for others to hopefully find television success, too.

John shares with us ways to build our businesses, pitfalls, how to market a product, and in what areas to spend money when having to make tough choices. John will answer the question, “What is the most important thing to know when deciding to start a business?” And he will discuss where to find help and advice you can trust. To learn more about John and his work, visit: http://www.productsinthenews.com

For a special gift: Text the phrase News1 to 77948 and John will send you his eBook free just for listening to the podcast!

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Four words that could make the difference between success or failure. John Scherer the Video…

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064: Copywriter Veronica Drake and The Power of Words

Posted on February 25, 2014 by Kalynn Amadio

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VeronicaDrake

Copywriting is often overlooked when it comes to running our businesses. Business owners make great efforts to get the right look and feel for their website but all too often the words they choose to fill it with are less than captivating. Today my guest shares her expert knowledge in the field of copywriting. She specializes in writing copy for heart inspired service based business owners.

Veronica Drake is a Copywriting Consultant with a knack for producing highly effective communication that converts readers into clients. She understands the need for copy to be funny enough and relevant enough so that people keep paying attention. Veronica focuses on inbound and content marketing. Her endless knowledge along with her witty delivery and fun approach to doing business has earned her numerous guest appearances on both radio and TV. To learn more about Veronica and her work, visit: http://veronicadrake.co/

The Power of Words Copywriter Veronica Drake

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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Without good copy your website won't convert #podcast interview with Expert @RonnieDrake
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063: Barter to Increase Business with Kevin Brown – Hudson Barter Exchange

Posted on February 18, 2014 by Kalynn Amadio

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Kevin Brown

There are two main ways to increase cash flow -by increasing sales or reducing costs. Barter does both! Bartering allows you to pay for what you need with what you have. When you power wash your building, hang new signs, paint your offices or buy office furniture/equipment with trade dollars, you can use your cash to cover other important costs. When you purchase something using trade dollars, it will be paid for with new sales – sales that would likely not have happened without a barter exchange.

Kevin Brown has been a media and marketing professional for 25 years. After jobs running advertising sales forces for major media companies like ABC, CBS and Fox, Brown joined the ranks of the entrepreneurs over 5 years ago when he started Hudson Barter Exchange with his partner Karen Brown. In 2013, HBX members traded over $3.5 Million in goods and services and the company continues to grow quickly. To learn more about Hudson Barter Exchange, visit: www.hudsonbarterexchange.com

Bartering to Increase Business Episode 63 ACT LOCAL Marketing for Small Business

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062: Niche Marketing with Author Stephanie Chandler

Posted on February 11, 2014 by Kalynn Amadio

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Stephanie Chandler

Niche marketing may be a new term for you, but it really means narrowing your focus to the exact clients or businesses you want to be dealing with day in and day out. Manipulative sales tactics, long sales letters with big and bold headlines, and spammy emails aren’t the only way to get visibility and capture sales online. My guest this week shows us how to own your niche and open doors by sharing knowledge you likely give away daily.

Stephanie Chandler is an author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business, From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products, and LEAP! 101 Ways to Grow Your Business.

Stephanie is also founder and CEO of BusinessInfoGuide.com, a directory of resources for entrepreneurs, and Authority Publishing, a custom publisher specializing in non-fiction books. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur magazine, BusinessWeek, and Wired magazine, and she is a contributing blogger for Forbes.

Niche Marketing That Will Help You Own Your Niche

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061: Customer Service Trends 2014 w/ Alan Berkson of Freshdesk

Posted on February 4, 2014 by Kalynn Amadio

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Alan Berkson

I’m always happy when my good friend Alan Bekson has time for ACT LOCAL Marketing and this week Alan shares what he sees as the most important Customer Service Trends 2014.

Alan Berkson is Director of Community Outreach for SaaS customer support company Freshdesk. He blogs and speaks about technology, digital media, and customer service based on his deep experience across Main Street, Wall Street and the United Nations, and as a pioneer in the managed services business in the SMB market.

You’ll learn about customer service options in the cloud and I even share my 8 Tips for Great Customer Service all on Episode 61.

Customer Service Trends 2014 – Episode 61

Tweet me about the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

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