105: How To Become An Author – Kalynn Amadio

Posted on December 16, 2014 by Kalynn Amadio

How To Become An Author

This is my story of how to become an author. You have heard me speak about the fact that I wrote a book that has not been published yet, mostly because I did the process half-ass backwards. The book I have written titled, “The Boomer’s Ultimate Guide To Social Media” was originally conceived as a self-published book to use as part of my business marketing. Yet the project took on a life of it’s own.

Let me tell you the correct process for writing a non-fiction book. You first have to decide what the book is for. Continue reading →

103: Setting Your Marketing Calendar 2015

Posted on December 2, 2014 by Kalynn Amadio

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Setting A Marketing Calendar 2015

Having a marketing calendar 2015 saves you from making a common small business marketing mistake…or what I like to call…spaghetti marketing. The throw it at the wall and see if it sticks approach to small business marketing is a real killer. And here’s why.

It’s very easy to make a wrong decision based on anecdotal evidence. We tend to hang with other people who reflect our values, likes, dislikes and habits. In fact, funny enough, if you were to write out an avatar or profile for your ideal client, you would notice that they start to resemble…YOU!

Resources:
Asana.com
Canva.com

Tweet me @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.
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Setting Your Marketing Calendar 2015 Episode 103 ACT LOCAL Marketing for Small Business

Part of my personal Marketing Calendar 2015 is to step up my use of LinkedIn.

Click To Enlarge

Via Salesforce

078: Build a Buyer Persona – Market Research – Fred McClimans

Posted on June 3, 2014 by Kalynn Amadio

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Fred McClimans

The big guys often use market research to feed their marketing machine. One great use of market data is building a buyer persona.

Fred McClimans is a business and market advisor, with a diverse background and experience that ranges from startups to executive board rooms and from small businesses to global enterprises.

Fred McClimans is the Managing Director of the McClimans Group, a firm helps businesses uncover and understand the voice of their customers, their competitors and their market, developing business, product and digital marketing strategies that strengthen their brand and market position. Fred is also a Principle in the Intelligist Group, a consultancy that helps develop brands through advocacy and community engagement.

Over the course of his career, Fred has worked within a number of different industries, and helped guide a wide range of organizations, from local businesses to global enterprises. In addition to his work at firms such as Gartner and Ernst & Young, Fred is also a start-up veteran, including the global market intelligence and analyst firm Current Analysis, which he founded in the late 1990’s to provide real-time analysis and insights on trends and events in the digital technology and services markets.

Some of his recent clients include ESPN, where he assisted with social fan engagement strategies, and Clarabridge, a leader in the Customer Experience Management market, where he helped infuse an element of customer-centric understanding into their business and marketing strategy.

Build A Buyer Persona – Market Research – Fred McClimans

Also mentioned on this Episode is Hubspot

You can reach Fred at his blog-site, fredmcclimans.com and follow him on Twitter @fredmcclimans

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

059: Marketing Strategies for Smart Entrepreneurs – David Newman Do It! Marketing

Posted on January 21, 2014 by Kalynn Amadio

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David Newman

If your best marketing strategies were easy, effortless and enjoyable – how much more successful could your small business be? Our guest knows a lot of Marketing Strategies for Smart Entrepreneurs and he shares a boatload of them on this Episode 59 of #ACTLOCALmarketing.

David Newman is a nationally recognized marketing expert and author of the Amazon #1 bestseller Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition.

David runs a marketing strategy firm dedicated to making thought-leading entrepreneurs and executives more successful. David’s clients and audiences include Oracle, IBM, American Express, and Wells Fargo in addition to trade associations, non-profits, and entrepreneurial businesses of all sizes.

David is a regular blogger for the American Management Association and for Vistage, the world’s largest CEO peer group organization, and his small business marketing advice has been featured and quoted in The New York Times, Investors Business Daily, Sales & Marketing Management, Selling Power, Entrepreneur Magazine, and hundreds of media outlets throughout North America. Free marketing resources are available online at doitmarketing.com

Marketing Strategies for Smart Entrepreneurs – Episode 59 Podcast

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

057: New Business Trends 2014 w/ Laurie McCabe

Posted on January 7, 2014 by Kalynn Amadio

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Laurie McCabe

It’s a New Year… and in the business world that means new trends. Business is always changing and to keep up, we need an expert to keep us on track. Today on ACT LOCAL we speak with Laurie McCabe about Mobile, the Cloud, and Social Marketing 2014 trends in the Small to Mid-sized business space.

Laurie McCabe brings more than 20 years of experience in the IT industry to her current role at SMB Group. Laurie has built widespread recognition for her capabilities and insights in the small and medium business (SMB) market in several areas, including cloud computing, mobile solutions, business solutions, social networking and collaboration, and managed services.

Prior to SMB Group, Laurie worked in analyst roles as a Partner at Hurwitz & Associates; Vice President of SMB Insights & Solutions at AMI-Partners; and Vice President at Summit Strategies, where her original research of the emerging cloud computing model earned her broad recognition as a thought leader in this area. Laurie’s nine years at Digital Equipment Corporation, including her last role as Director of Market and Competitive Intelligence, provide her with critical experience from the vendor perspective.

Laurie has earned widespread recognition for her insights into small and medium business (SMB) technology adoption, requirements and challenges. She is a 2013, 2012 and 2011 Small Business Influencer Awards Champion a winner of the 2012 SMB 150 Awards, and blogs often at http://lauriemccabe.com/

New Business Trends 2014

SMB Group Top 10 SMB Technology Trends For 2014 download >>

http://www.smb-gr.com/wp-content/uploads/2013/12/12-3-13__2014_Top_Technology_Trends.pdf

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Remember to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

051: Marketing Strategies on The Birthday Episode w/ Alan Berkson

Posted on October 7, 2013 by Kalynn Amadio

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Alan Berkson

Funny as it may sound, my guest on Monday is…ME!

My good friend Alan Berkson has agreed to guest host ACT LOCAL on Monday to interview me. While that might sound self indulgent to you — which it is — there is a method to my madness.

Monday happens to be my 50th birthday! Yeah me. So I’m turning the tables.

Alan and I will be looking at planning your Marketing Calendar for 2014. What steps should you take, especially if you’ve NEVER thought to build a true calendar before. I’ll hold your hand and walk you through it.

Join us for Marketing Strategies on this extra special birthday episode of ACT LOCAL Marketing.

Tweet me during the show @kalynnamadio and use the hashtag #ACTLOCALMarketing to join the conversation.

Tweet Alan during the show and follow him @Berkson0

Don’t forget to SUBSCRIBE on iTunes! ACT LOCAL Marketing welcomes your comments and email.

ACT LOCAL

Marketing for Small Business Podcast

Category Archives: Strategy

105: How To Become An Author – Kalynn Amadio

103: Setting Your Marketing Calendar 2015

Setting Your Marketing Calendar 2015 Episode 103 ACT LOCAL Marketing for Small Business